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Issue # 77
June 13, 2006

Entre Nous
Bonaire's Monthly Newsletter

(Click here to subscribe or unsubscribe)

Entre Nous is the monthly newsletter from the Tourism Corporation Bonaire (TCB), Netherlands Antilles. In this newsletter you will find the accomplishments of TCB in Bonaire, North America, South America and Europe as well as the newest developments within the tourism industry.

We hope that you will read it with pleasure and if you have something that you think is relevant for the tourism sector to know just fax it to 717-8408 or e-mail to: info@tourismbonaire.com.

INSIDE THIS ISSUE:

TCB BONAIRE

  Local Report
   

TCB WORLDWIDE

   

TCB - Europe Report

   
  TCB - New York Report
   
  TCB - South America Report
   

NEWS FROM THE TOURISM SECTOR

   
  • Caribbean Wind & Sun Vacations Launches New Web Site
  • Tourism Specials Now Available
  • Pro Kids Worlds is Fast Approaching
  • Bonaire Culinary Team Gets Ready for the Gold
  • Bonaire Student Chef Departs for Internship in Italy
  • Calendar of Events
  •  

    TCB BONAIRE

     

    LOCAL REPORT

    From the Director's Desk

    Ms. Ronella CroesI know this is a ‘hot topic” and many folks have been waiting to hear updates about the tax issue. The many points brought forward by our partners are being incorporated into the new structure and you can be kept up to date by logging on to http://www.infobonaire.com/taxinfo.html, where we will post the most up to date information.

    I would like to congratulate the organizers of the Bonaire Heineken Jazz Festival. The event was well attended by jazz lovers and created a true jazz ambience on our island. A lot of local talent was showcased and we are looking forward to next year’s Third Bonaire Heineken Jazz Festival! My compliments to the organizers! It is not an easy task, but they do a tremendous job in organizing such a huge event for Bonaire--an event that poses a lot of potential for the island.

    This month we are hosting the first edition of Dive Into Adventure Bonaire. Residents are also invited to participate in the programs. They can stop by the TCB office for more information on fees, sign-up forms, etc., or contact Rico Martis via 717-8322 for more information. We are quite pleased with the way the event has come together and are anticipating a lot of positive results. The program kicks off with the ever-popular Taste of Bonaire on June 18th starting at 6pm in the Wilhelmina Park. Another open event will take place on the Wednesday of the DIAB week, “It’s a Knockout” promises to be a spectacular event, and is something never seen before in Bonaire. Come and witness this for yourself in the Stadium at Playa. It is a night whereby our DIAB participants will be competing against each other, with reinforcement of some well-known local faces in the community. Through a selection of fun games focusing on our culture and traditions, visitors will learn about our habits and will mingle with our locals. Another highlight of the DIAB will also be the photo contest. Over $2000 in prizes will be awarded to the winners at the end of the week. A big thank you to Tim from Fish-Eye Photo for the wonderful help in setting this up. TCB is excited to be embarking on this new project, DIAB, and looks forward to hosting the participants, international speakers and press on island for this event. For more information on Dive Into Adventure Bonaire visit www.DiveIntoAdventureBonaire.com.

    Last month TCB gave a presentation to the public on the results of a recently completed marketing research conducted in our main markets. We passed on a lot of useful information. The research is one of the steps undertaken as part of preparations for development of marketing plans for the coming years, which will include various innovations. Thank you to those that were present and be pending for further developments on this front.

    TCB is also making arrangements for the 10th consecutive year to host the Hello Tourist Program. Any questions on this matter can be directed to project coordinator, Joanny Sint Jago. I kindly ask you for your cooperation if requested. Hello Tourist has proven to be a great addition in fostering tourism awareness among our youth throughout the years.

    It is very important for TCB to recognize the many restaurants, businesses and individuals who are always willing to sponsor our efforts by providing meals, time, goods, etc. to our programs. It really is a team effort to make our tourism product viable and attractive to visitors. Thank you all for what you have done to make our job a pleasure to do!!

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    New Bonaire Ambassadors

    AWARDED GOLD: 

    Pat and Hank

    Twenty years ago, Pat and Hank came to Bonaire after reading an article in Skin Diver Magazine. They met a gray-haired snorkeler, who was taking underwater photos with a Nikon camera. They asked the gentlemen if he had been to Bonaire before. His reply was, "I’ve been here seven times."

    Pat and Hank wondered in their own minds why anyone would want to come back to the same island so many times.
    Their trips to Bonaire have been very rewarding, due to the excellent weather outstanding marine life, great diving, simple, relaxed lifestyle and above all the friendly, Bonairean people.

    They look forward to returning every year, and meeting their friends from other states and countries. For the past twenty-two years, they have stayed at Captain Don’s, Buddy Dive, Sunset Beach, Harbour Village, Belafonte, Great Escape Divi, and Bel Air.
    Now thirty years later, Hank has the gray hair, Nikon camera, and the reasons for returning more than seven times.

    The friendships that they have developed over the years are invaluable. Their hearts and souls will always be a part of our special island. Thanks you so much.

    They have three children who also love Bonaire. Two of their children are divers like their dad. Their other child is snorkeler like her mom. They now look forward to bringing their grandchild to Bonaire.

    For all the years that they are come to Bonaire, Pat and Hank receive the Gold medal

    Congratulations, Ambassadors!

     

    Pat and Hank

    AWARDED GOLD: 

    Dave Katz, Holland

    TCB would like to congratulate "Uncle Dave" as a gold ambassador for the 20+ years he has been coming to Bonaire.

    Mr. Dave Katz better known to us as ‘Uncle Dave’ is someone who will come to Bonaire with lots of kilograms of excess baggage and somehow he will get it on the KLM flight from Holland to Bonaire for next to nothing! 95% of it is things he brings for all his friends who live on Bonaire. Herring, salmon, asperges, drop, software and magazines are some of the stuff he managed to get on the plane. He could probably bring a car as excess baggage! He just hasn’t figure out how to pack it yet.

    They say home is where the heart is. For Dave this is Bonaire. He loves the island and the lifestyle, so much that he tried to get his son to move here so that he could have yet another reason to visit more often! He already visits the island several times a year and always brings an entourage with him. Dave has introduced Bonaire to many of his Dutch friends who in turn have adopted Bonaire as their island retreat. Every year, he celebrates his birthday on Bonaire, for Uncle Dave, it’s the only reason to celebrate his birthday….being amongst his friends in the place he considers his nirvana….Bonaire.

    It is a pleasure for Tourism Corporation Bonaire to recognize Mr. Dave Katz as a Bonaire Ambassador. We thank you for your visits, the love you share for the island and are happy to see you for many years.

     

     

    Dave Katz

    AWARDED GOLD: 

    Renate & Roland Kraft

    For 23 years, Renate and Roland Kraft have been scuba diving and taking underwater pictures in nearly all the oceans of the world. Roland is the photographer and Renate is the underwater model. It is their specialty to use only “Xenon”-lamplight to illuminate the underwater world. Using that type of light produces a better effect on the main subject.

    Four times they won first prize in the underwater photo competition of the scuba magazine, “Tauchen”, one of the largest competitions in Europe. They have also won a number of other prizes in that competition. Meanwhile, they have an archive of about 20,000 underwater slides.

    Renate mixes underwater pictures with land photos. Her objective was to catch the viewers’ attention through this unusual combination of pictures. By putting a frame around it, she wanted to extend the effect while, at the same time, make it clear that it is not an original photo. So far she has created more than 60 unique underwater collages. All of them can be seen on www.photo-kraft.de.

    Thank you for your numerous visits to Bonaire and thank you for capturing the beauty of our underwater and land sceneries and enabling others to enjoy the view.

     

    Renate & Roland Kraft

    AWARDED SILVER: 

    The Graham Family

    Congratulations to the Grahams!!

    TCB would like to congratulate Mr. David and his two sons, Zachary and Taylor, with their silver ambassador medals from the island of Bonaire. Dr. Graham, his wife, and two sons started traveling with the US Scuba Center Group 17 years ago. Then their third son, Taylor, was born. Taylor was 6 months old on his first trip to Bonaire. So it is Taylor’s 15th consecutive year traveling to Bonaire.

    They love the friendly people of Bonaire, the tranquility and the spectacular diving. The three Graham children have always referred to the Flamingo Beach as their “Bonaire Home” because they love the swimming pools and the friendly Flamingo Beach staff.

    Everyone in the Graham family scuba dives. They know that the best diving in the Caribbean is in Bonaire.

    It is a pleasure to honor the Graham family with the Silver Ambassador medal. We hope to see them back year after year.

    Congratulations and thank you!

    The Graham Family

    AWARDED SILVER: 

    Pat Roman and Michele Hutchison

    Pat Roman and Michele Hutchison have been visiting the island for years and have been recently honored as Bonaire Ambassadors. Over the many years of traveling to Bonaire, they enjoy sharing the love for the island with both their diving and non-diving friends.

    According to Pat and Michele, after a week the reactions from visitors are all the same, “this place really grows on you, I haven’t felt this relaxed in years”, is what they hear and what they share. Their dive travels have taken them to many destinations in the world including Papua New Guinea, Fiji and the islands of Micronesia, but they always returned to Bonaire and Divi Flamingo, their home in Bonaire. Bonaire is their favorite spot in the Caribbean.

    In 2003, Pat reached a dive milestone and logged her 1000th dive on Klein Bonaire. Pat and Michele say that when they think of Bonaire, it is all superb.

    It is a pleasure for Tourism Corporation Bonaire to recognize Pat and Irwin as Bonaire Ambassadors. We thank them for their visits and great comments about Bonaire.

    Congratulations and Thank you!

    Pat Roman and Michele Hutchison

    AWARDED BRONZE: 

    James & Helen Farmer,  Bill & JoAnne Champagne, and Stan & Betsy Pash

    Stan and Betsy tell us: " We came to Bonaire in 1997--the year we got married. Stan was a long time diver, but I had just gotten certified.
    After diving in the cold lakes in Michigan, the warm waters in Bonaire were a welcome change. The ability to do shore dives and explore at will is a big draw for us. Every year we find new things and have new stories to tell.

    "The Black Durgon is the place we stay every year. It is a small hotel with a very friendly, homely atmosphere. Over the years we have made many friends at the Durgon. Now many of us coordinate our trips so that we’ll be there at the same time.

    "Over the last 10 years we’ve seen many changes in Bonaire. As the island becomes more popular, it is easier to get here. More airlines provide service to the island. There are more good restaurants from which to choose. We used to love seeing the donkeys wander the island freely. Now that they are cared for in a sanctuary, we miss them.

    "Bonaire is the kind of place where we try to have longer and longer vacations. When we retire, we will measure our Bonaire time in months instead of weeks."

    Congratulations, Stan and Betsy, with your bronze medals.

    James and Helen Farmer, Bill & JoAnne Champagne, and Stan and Betsy Pash

    AWARDED BRONZE: 

    John and Mary Gallagher, Maine, USA

    John and Mary Gallagher made their first trip to Bonaire in 1995.  They enjoyed the island so much that they returned each year, first bringing their children, then other family members, and continued coming to Bonaire year after year with many of their family and friends.  This most recent trip in April saw them here with a group of 8 people; three of the group celebrated their birthdays here on Bonaire!   We understand that they mark down their holiday to Bonaire on the calendar, and cross off the days until it is time for them to return again.  I wonder if diving in the nice, refreshing water in Maine might have something to do with it! 

    Over the years, John & Mary have introduced a lot of new people to Bonaire.  Sand Dollar Resort is delighted to have such great Ambassadors for our island.  We look forward to their return. 

     

    John and Mary Gallagher

    AWARDED BRONZE: 

    Ed & Joan, New Jersey, Larry and Dee, North Carolina, Neil and Sandra, United Kingdom

    From left to right: Ambassadors Ed and Joan from New Jersey, Rian (Sorobon Beach), ambassadors Larry and Dee from North Carolina, Joanny(TCB), and ambassadors Neil and Sandra from the United Kingdom. They all celebrated their tenth visit to Bonaire at Sorobon Beach this year.

    The party met ten years ago at the resort and became friends since then. They decided to visit Bonaire on a yearly basis at the same time, in April, and stay at Sorobon each year. They have even made yellow t-shirts with the words “Sorobon Reunion” and the various years on it. It has become a tradition for them to wear them when they are having their daily game of petanque (bolas) and happy hour drinks at the bar of Sorobon, afterwards.

    Ed and Larry are divers, the ladies enjoy the beach, and Neil and Ed are also fanatic kiters and bring a new spectacular kite every year. They leave the kites when their vacation is over to the children of one of the employees of Sorobon.

    Ed, Joan, Larry, Dee, Neil and Sandra all have been honored with the Bronze Ambassador medal for the past ten years that they have been visiting our island. For TCB, it is an honor to be able to present them this special token of appreciation. We thank them for visiting us and hope to see them back in Bonaire year after year.

    Congratulations!

     

    Ed & Joan, Larry & Dee, and Neil & Sandra

    AWARDED BRONZE: 

    Thomas & Sally

    Thomas and Sally have been coming to Bonaire for 10 years. They are from Kentucky and traveled through Houston down to Kralendijk. They are in love with Bonaire, as they say,“It’s a different kind of vacation because it’s laid-back, with limited development, with never a need to fight traffic, with no traffic lights, and with very natural and total diving freedom.

    Bonaire is like a second home for Thomas and Sally. They like to come at least once or twice a year to relax and sometimes come with their family or friends on a dive trip. They have met some people on the island traveling from other countries with similar interests as they have and have built good relationships with them over the years.

    According to them: “Bonaire gets in your blood; there is something addictive in the water.” They called their first boat “Karpata” and will call their current sailboat “Bonaire.” Thomas and Sally always take their time to explain the beauty and all other information about Bonaire to people.

    Thomas and Sally have been staying in lots of places on the island and have noticed an improvement in restaurants and the service in general. The last three years they have been staying at Belmar and would like to say “danki” to all employees at Belmar and especially to Henriette from the reservation office. They also want to thank the Toucan Dive crew for their personal treatment. They hope the island stays just the way it is!!!!

    Throughout their 10 year visits, the highlights were meeting Captain Don Stewart and seeing some dolphins. For them this was the best trip in 10 years!!!

    It is a pleasure for Tourism Corporation Bonaire to recognize Thomas and Sally as Bonaire Ambassadors. We thank them for their visits, the love they share for the island and are happy to see them year after year.

    Congratulations and thank you!

     

    Thomas and Sally

    To see more of Bonaire's Bronze, Silver, or Gold Ambassadors, visit http://www.bonaireambassador.com!

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    TCB WORLDWIDE

     

    TCB-EUROPE REPORT

    BonaireBattle.tv Remarkable Promotion

    Bonaire BattleThe first week of May, TCB Europe launched another remarkable promotion: the BonaireBattle. Online two of the world’s finest freestyle windsurfers are competing--Bonaire’s own Taty Frans versus Andre Paskowski (Germany). At www.BonaireBattle.tv one can see a filmed heat of both the riders. Watch and vote for the best. While writing this Entre Nous, Taty was the leading rider, but next week a huge article will be published in the German magazine, Surf, to promote their hero Paskowski. So if you didn’t vote already, surf to the web site to support Taty. Just like others did after hearing the TCB-interview in DolfijnFM.

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    Viral Marketing Throughout Europe

    More Bonaire BattleRight after the launch we saw German bloggers picking up this brand new Bonaire promotion on windsurfing. BonaireBattle became the number one subject on weblogs and in chatboxes throughout Germany and other countries like Austria, Poland and Croatia. After a short while the French picked it up (no wonder since France is a top windsurf destination in Europe). After that we really saw the power of internet and how the word spread: from the USA to Japan and of course all over the Dutch Antilles. Once again we managed to get high impact and for a low budget.

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    Press Coverage Secondary Markets Reaches All Time HighMagazine Dyk

     

    Thanks to the Usona support, TCB Europe managed to bring several reporters from the secondary markets to Bonaire. Last winter we welcomed journalists from Germany, the UK, Denmark, and Sweden. This is really paying off with large- and multiple-page coverages in magazines like Tauchen, Dyk and Sportdiver. Copies are available at the TCB Office in Kralendijk. This picture is one of the 10 pages in the Scandinavian Magazine Dyk.


    Travel Agents Education

    On May 31, Marieke Raaff, TCB Europe’s PR-manager, visited Maduro Travel to inform their travel agents on the latest regarding Bonaire. During this Caribbean Day, a lot of destinations were present. Once again we saw Bonaire being an up-market destination with a lot of well known possibilities on diving and other sports. TCB informed the travel agents once again on the extra possibilities to fly via Curaçao to Bonaire using the DAE-connection thanks to the DAE-KLM interline agreement.

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    Dutch Leading Magazines to Bonaire

    Duikmagazine is rated, after Duiken, the number 2 dive magazine in the Netherlands. TCB Europe is happy they flew to Bonaire for a report on all the dive spots on island. Our research show 50% of all the Dutch arrivals are divers (next to the other, sportive/leisure half). TCB Europe always makes sure to promote the dive market, also in the Netherlands. But it’s not just diving: thanks to all the Stinapa/WWF efforts of last fall, TCB Europe managed to fly De Volkskrant to Bonaire to explore the work of Stinapa in a tourism perspective. This paper was read by post-materialist mostly in the up market scene in large cities like Amsterdam.

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    Dutch Female Singer Shoots Video Clip on Bonaire

    Do records on BonaireThe Dutch artist Do reached the number one position on many charts with the song "Heaven." It made her almost overnight a worldwide celebrity. Recently, she visited Bonaire to shoot the video clip for her new single. Behind the scenes photos of this shooting can be seen at http://www.domusic.nl/photobook.php. In the months to come this single and its clip will generate lots of free Bonaire promotion throughout Holland.

     

     

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    TCB-NEW YORK REPORT

    TCB-NYC Joins Overseas Colleagues at Marketing Planning Meeting

    TCB-NYC provides market survey results to BonaireJoining the representatives from Holland and South America, Candice Kimmel and Marie Rosa from TCB-NYC traveled to the island May 18-23 to present the analytic basis for the marketing strategies for 2007. The first of the data presented by the US team were the results of the primary research conducted among past Bonaire visitors and Bonaire inquirers in January and February. This was followed by the presentation of the secondary research on the demographic segmentation of the US market by age, dividing the population into Baby Boomers, Generation X’ers and Echo Boomers. The final study presented was an overview of the internet marketing trends in the US and how they impacted travel marketing based on age segmentation. The results of all three studies will be integral when the final Marketing Plan for the US is prepared and submitted in September. Lest the trip sound like it was all work with no time to enjoy the beauty of Bonaire, rest assured, the group managed to find time after the meetings to watch the sun slide into the water at day’s end, to sample some of the outstanding cuisine of the island, and to just enjoy being on Bonaire.


    Newspaper Advertising in Houston and Denver in May

    As part of the strategy to promote Bonaire in the Western United States, and thanks to the promotional funds made available by USONA, Bonaire ran two flights of advertising in the Sunday Travel Sections of the Houston Chronicle and the Denver Post last month. In addition to ¼ page newspaper ad, special value added merchandising was included in the Denver Post buy. This included an additional ¼ page advertorial copy that made it appear as though Bonaire had a ½ page article, a customized online campaign that included a Rotating Home Page Title, a leader board banner and one week with Bonaire featured on the home page. Completing the package was a Travel Sweepstakes Giveaway that included three weekday ads and one on Sunday promoting the giveaway, online schedule and logo placement, and at the completion of the contest an e-mail blast to all contest entrants.


    Dive Into Adventure Bonaire Promotion Continues

    Dive Into Adventure Bonaire, 2006During the month of May TCB and Adams Unlimited continued to promote Dive Into Adventure Bonaire 2006, taking place June 17-24. Visit www.DiveIntoAdventureBonaire.com for more details.

    The Press Trip for the event was finalized and media were contacted and confirmed; there will be 6 journalists heading to Bonaire to participate in the week’s activities and they are: Sharon Spence, on assignment for The Moultrie News (South Carolina), Key Biscayne Magazine (Florida) and Cruise & Vacation Agent magazine; Elizabeth Blanc, who will be writing an article for La Regatta, the only bilingual nautical newspaper distributed in San Juan, Puerto Rico, the USVI and other islands; Cass Lawson from Advanced Diver magazine; Robert Osborne from Diver Magazine; Marianela Chevalier from Caribbean Adventures for both editorial and advertorial coverage; and Alain Gayot from Gayot Guides.

    Additionally a press release that focused on the photo contest was prepared and distributed to the media and on Dive Newswire.

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    Dive Newswire

    Dive NewswireIn May one press release was distributed on Dive Newswire. The press release on the Dive Into Adventure Bonaire photo contest was posted on the site on May 16 and distributed in Dive Newswire on May 17. Dive Newswire is distributed electronically to more than 6,000 dive shop owners, manufacturers as well as media outlets.


    Bonaire EZ News

    Bonaire EZ News is published every two weeksIn May two issues of Bonaire EZ News were distributed to our database of 40,000 consumers and travel agents. The May 8th issue focused Dive Into Adventure Bonaire 2006, while the May 22nd issue focused on island news.

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    Press Releases

    As part of the ongoing press release program, Adams Unlimited researches, writes and prepares a steady stream of releases for mailings to the media for applicable editorial coverage based on editorial calendars and the need to disseminate timely news. In May one press release was written and distributed. The release focused on the photo contest taking place during Dive Into Adventure Bonaire. The release was distributed to the media and on Dive Newswire.


    Press Visits


    Coordinated press visit for Debbie Snow, contributing editor for Caribbean Travel & Life magazine for May 19-23. Assisted in arranging for flights, accommodations and activities. She was on island to gather information and photos for a number of articles on Bonaire including for the “Just Back” section - a three page section focusing on what's new on the island.

    Began working with TV production crew from the show “Destination Above and Below” (a travel and dive show) on a press visit to Bonaire in late June/early July 2006. The five-person crew will be visiting the island over four days to gather footage for a show focusing on Bonaire; the entire episode will be devoted to Bonaire. “Destination Above and Below” will be shot in high definition and will air on The Outdoor Channel HD. In the coming weeks we will be finalizing arrangements for this press visit.

    Began working with editor from Legends, a Canadian magazine, on a press visit to Bonaire in early July. We scheduled the visit to coincide with Bonaire Arts Day as the magazine focuses on art, music and sports (or culture in general). In the coming weeks we will be finalizing arrangements for this press visit.

    Began working with Leigh Newman from Bride's magazine on a press visit to Bonaire July 17-20. She will be on island to gather information on hotels for the magazine's special section devoted to the Best Hotels in the Caribbean. In the coming weeks we will be finalizing arrangements for this press visit.

     

    Continued dialogue with travel journalist Ryan Riccitelli on his press visit to the island in early August during the Pro Kids windsurfing event to cover the event, windsurfing as well as kiteboarding. Details will be finalized next month.


    EDITORIAL HIGHLIGHTS

    MSNBC.COM (Online Circulation): In a story about low-season Caribbean getaways, Bonaire had great deals in two of the five categories listed on msnbc.com, a web site visited by more than 400 million people each month. The story, which appeared online on May 26, 2006, listed Bonaire as a top diving destination with great money-saving dive packages from Plaza Resort and Black Durgon Inn. The story also listed Bonaire as a great “active vacation” destination with a package from Buddy Dive Resort which includes spelunking, kayaking, snorkeling, mountain biking and hiking. This story is available online at http://msnbc.msn.com/id/12975175.

    Sport Diver (Circulation 200,000): Bonaire was featured in the May 2006 issue of Sport Diver magazine in an article about the dive clean-up that recently took place at the Something Special dive site. The 24 divers and 16 other topside volunteers enjoyed a BBQ potluck afterwards at Yellow Submarine. Additionally, an article about Plaza Resort’s family friendly packages also appeared in the May 2006 issue. These articles are not available online.

    Scuba Diving (Circulation 185,000): Bo