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Issue # 76
May 4, 2006

Entre Nous
Bonaire's Monthly Newsletter

(Click here to subscribe or unsubscribe)

Entre Nous is the monthly newsletter from the Tourism Corporation Bonaire (TCB), Netherlands Antilles. In this newsletter you will find the accomplishments of TCB in Bonaire, North America, South America and Europe as well as the newest developments within the tourism industry.

We hope that you will read it with pleasure and if you have something that you think is relevant for the tourism sector to know just fax it to 717-8408 or e-mail to: info@tourismbonaire.com.

INSIDE THIS ISSUE:

TCB BONAIRE

  Local Report
   

TCB WORLDWIDE

   

TCB - Europe Report

   
  TCB - New York Report
   
  TCB - South America Report
   

NEWS FROM THE TOURISM SECTOR

   
  • Buddy Dive Resort Teams Up with Kids' Sea Camp
  • Tourism Specials Now Available
  • We have Winners in Bonaire's First Balashi Bartender Competition
  • Calendar of Events
  •  

    TCB BONAIRE

     

    LOCAL REPORT

    From the Director's Desk

    Ms. Ronella CroesNew Tax Structure: TCB has been working very hard with government to help define and finalize the new tax structure mandated by the island council. Your concerns have been received and I want to assure all of our tourism partners that each issue is being addressed. The most important concern is that the final levy is equitable and be instituted in a seamless manner. Please note that we will be the main conduit for all factual information and any other sources, while they may contain pertinent points, TCB and Government will be the official source. We will continue to keep you all updated with all the information and dates, etc. as we receive them in our office. Thank you for the continued support and feedback you have given us. As you know, it is our common goal to make Bonaire a destination that visitors will want to keep on returning to year after year!

    The new Assistant General Manager of TCBNew Assistant GM: I would like to say welcome to the TCB family to Dyrichemar (Rico ) Martis. He has returned to the Netherlands Antilles after 12 years in Holland with a strong background in marketing, He will be assisting us in all our existing projects and helping to develop new ones. I am sure you will get a chance to meet him during the coming months. We are glad to have him aboard!

    Jazz Festival: We are looking forward to the Bonaire Heineken Jazz Festival which will take place May 25-28. TCB has been busy contacting our sister islands as well as other destinations to promote this annual event. It is no secret that Bonaire has been hosting Jazz music venues for some time and it seems that this popular music has endured for a long time. For details, log on to www.bonairejazz.com. Hope to see you there!

    Dive Into Adventure Bonaire: DIAB is on track and we are busy putting on the final touches. Our attendance is running on par with the initial dive festival figures and we anticipate this annual venue to grow in scope and importance and bring our local “stars” to light and allow them to shine in an industry that is focused on conservation and preservation. We are looking forward to subsequent events and to build a record of successes. All in all, I expect Dive Into Adventure Bonaire to be a successful and innovative experience for all attendees.

    Airlift: Each month I like to touch on airlift and arrivals. As I have mentioned before, the 3 less AJ flights continue to play negatively on our stats, however Continental’s full flights will help offset some to the loss well into the year. We continue to explore all our options and it still looks quite good for a positive report on additional seats from the US market.

    Focus Groups: As part of our efforts to generate primary data and learn more about our visitors, TCB has been conducting research in all of our main markets and has recently completed 4 focus group sessions on island, whereby visitors with varying profiles provided extensive input on various aspects of our tourism and our product. I must extend my thanks to Scott Barlass, Alan Gross, and Jane Townsend for working alongside TCB on this project and for giving their valuable input. At the same time I want to thank accomodations that contributed in recruiting the appropriate participants.

    Bonaire's united promotional front: I am happy to announce another positive development that has recently been crystalized. In the effort to create one united front for Bonaire on the areas of marketing and PR, the Island Government together with TCB, Bonhata and BHG have recently signed a Memorandum of Understanding. Parties have jointly developed the content of this document which inlcudes the intention to establish a new organization whereby members unite forces on the areas of destination marketing and PR. With signing of the document, parties commit to work together and together form the basis and structure of this new organization, and do their utmost to have this in place a.s.a.p.

    A special vote of thank you goes to Senator Booi, Minister el Hage, Commissioner Emerenciana, Martien Van der Valk and Boudewijn Scholts for their efforts in making this first step towards a consistent, strong and united Bonaire promotion happen.

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    New Bonaire Ambassadors

    AWARDED GOLD: 

    Peggy Gaver & Bruce Whistler

    Peggy Gaver and Bruce Whistler have been visiting the island for 21 years, with more than one visit per year at times. They have been honored as Gold Bonaire Ambassadors recently.

    They first came to Bonaire in 1985, a year after they were certified, thinking that the trip to Bonaire would be the first one stop on their way to visit many Caribbean Islands. Though they did visit other islands to dive, they found themselves always returning, every year, to Bonaire.

    They first stayed at Divi Flamingo, a Divi Flamingo few would recognize today. They slept in little rooms, were not sure when the water and electricity would go off. Under such circumstances, normally they wouldn’t have returned. However, the beautiful water and reef, the warm and friendly people and the relaxed, small-island feel, kept them returning year after year.

    According to Peggy and Bruce, Bonaire is addictive, they feel it every time and are thankful for the return trips.

    It is a pleasure for Tourism Corporation Bonaire to recognize Peggy and Bruce as Bonaire Ambassadors. We thank them for their visits, the love they share for the island and we are happy to see them year after year.

    Congratulations and Thank You!

    Peggy Gaver & Bruce Whistler

    AWARDED GOLD: 

    Pat & Irwin Nejdi

    Tourism Corporation Bonaire recently honored two special visitors, Pat and Irwin Nejdi. Pat and Irwin have been visiting for the last 20 years and describe their feelings every time they land on the island as peaceful and serene.

    As Pat and Irwin further describe their love for Bonaire, “Once again, as for the past 20 years, Bonaire invites us to enjoy the beauty of the surrounding nature and the beauty of friendships both new and old.” Over the years, they have enjoyed the island of Bonaire with friends of the Chicago Scubaneer Dive Club and with 3 generations of family.

    Pat and Irwin love the diving and have introduced this to their families also, who have been instructed by instructors at Divi Flamingo, the hotel they visit every year. Among their memorable moments on the island, are the dives they have shared with their loved ones. What they love about Bonaire, besides the diving, are the plants, colorful flowers , the warm people, hence the whole atmosphere that is brought to life when they are on island. As the couple says,“For us, Bonaire is an island about the past, the present, and the future. Thank you for making Bonaire our second home.”

    It is a pleasure for Tourism Corporation Bonaire to recognize Pat and Irwin as Gold Bonaire Ambassadors.

    Congratulations and thank you!

     

    Pat & Irwin Nejdi

    AWARDED GOLD: 

    Steve & Heidi Polakoff

    Mr. Steve Polakoff and Mrs. Heidi Polakoff have been visiting Bonaire for the last 25 years, returning to their favorite destination again and again.

    Bonaire was chosen as their honeymoon destination in 1981 because of its reputation for great diving and the weather. Steve and Heidi stayed at the old Bonaire Beach Hotel and finished their certification there. Both returned to Bonaire when their daughter (now 21) was 9 months old, where, with the assistance of a babysitter, Steve and Heidi were able to enjoy the fantastic diving again. This special couple returned to Bonaire many times through the years. Both their children were certified for diving while in Bonaire.

    The diving and weather remain fabulous, but what keeps them coming back more so is the friendly people and the casual, laid-back atmosphere.

    Their new-found friends at Restaurant Cactus Blue heard about the 25 year story and quickly alerted Tourism Corporation Bonaire. Corinna and colleagues arranged for a special gathering at Cactus Blue in order to honor our new Gold Ambassadors. Representatives from Buddy Dive Resort, where the couple is staying, were also present for the ocassion.

    For Tourism Corporation Bonaire it is a pleasure to honor Mr. and Mrs. Polakoff as Gold Bonaire Ambassadors. We hope to see them back year after year.

    Congratulations!

    Steve & Heidi Polakoff

    AWARDED SILVER: 

    Ralf & Charlotte

    They Love Bonaire!

    After snorkeling and scuba diving in Puerto Rico, St. Croix, Cozumel, Belize, Roatan (Honduras), and Hawaii, they followed the suggestions of friends, “go see Bonaire!”

    Ralf and Charlotte did and fell in love with it!

    Since that 1st time at Bonaire Beach, then Sunset Beach, then at the Sand Dollar they have been coming every year to enjoy this beautiful island, the rich marine life, the friendly Bonaire people, and the still unspoiled nature and the unsurpassed richness of the Bonaire Marine Park.

    According to Ralf and Charlotte, “It is comforting to see how fast nature, if undisturbed, repairs even the devastating destructions of the storm 6 years ago! The shore line between the Sand Dollar and Eden Beach is tearing with colorful swirls of fish of all kinds, colors and shapes, even colorful corals and sea anemones grow on the broken pieces of former piers and docks!

    This is their 16th Bonaire vacation and they hope to be able to come for many more times.

    Ralf and Charlotte thank the people of Bonaire and give their best wishes for this beautiful place! They also give a very special and heartfelt “Danki” to all the Sand Dollar people who took such good care of them for so many years and made them feel at home. They are wonderful!

    Congratulations Ralf and Charlotte with your Silver Bonaire Ambassadors medals!

    Ralf and Charlotte

    AWARDED BRONZE: 

    Lady Alison Kremer

     

    Lady Alison Kremer

    AWARDED BRONZE: 

    Marina & Reinhard Kowalke

    Marina and Reinhard Kowalke come from Berlin and have been visiting Bonaire since 1992. They were recently honored as Bonaire Ambassadors by the Tourism Corporation Bonaire.

    They love the friendly and helpful people from Bonaire and the fantastic reefs on the west side. When returning to Berlin in 1992, they were so impressed that they told a lot of members of their dive club, Duc Berlin, about Bonaire. Since then more than 10 other couples have visited Bonaire for diving and relaxation.

    Since 2004 they have been staying at Tropicana Apartments, after meeting Bob and Annemieke, and are happy with the accomodation. Marina has also learned the Papiamento language and can even speak and understand it.

    It is a pleasure for Tourism Corporation Bonaire to recognize Marina and Reinhard as Bonaire Ambassadors. We thank them for their visits, the love they share for the island and are happy to see them year after year.

    Congratulations and thank you!

    Marina & Reinhard Kowalke

    To see more of Bonaire's Bronze, Silver, or Gold Ambassadors, visit http://www.bonaireambassador.com!

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    TCB WORLDWIDE

     

    TCB-EUROPE REPORT

    Internet Trade Support Program

    Internet Trade Support ProgramOver the last couple of years TCB Europe managed to create an internet trade support program. In Europe travel agents and tour operators play a key role in selling Bonaire. European tourists still tend to book packages and therefore we have to make sure these trade professionals are well informed and well equipped. During the trade show Mr. Rob Al informed them in person. This month we will have a mailing to trade professional of a brand new leaflet. It includes all the Web sites ranked with a short description. It will showcase e-learning to free videos and an educational online game and a free web brochure.

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    Online Survey Record Breaking

    Online SurveyThe Bonaire online marketing survey broke all records. Within 2 hours over 1000 responders filled in the questionnaire on the internet. Thanks to the viral game TCB Europe has over 15,000 Bonaire-lovers in its database. They appeared the real ones since they filled in the forms so quickly. The results will be presented to the private sector at the next marketing meeting.

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    Parool brings nice article about BonaireParool Brings Huge Article on Bonaire

    Het Parool is considered one of Holland’s most prominent newspapers since it covers Amsterdam and its surroundings. It is our portal to well off younger folks as well as quite a lot KLM and KLM related people. TCB Europe managed to get a huge article on our island published this month. More newspaper features are to come, since TCB Europe organized several press trips already.



    Rob Al’s Trade Tour 2005-2006 is Over

    By visiting TUR Goteborg and the London International Dive Show Mr. Rob Al, TCB’s marketing manager secondary markets, finished his 05-06 trade tour. He informed all trade professionals on the digital support program and encouraged them to contact and contract Bonaire’s private sector. Bonaire’s large and/or most active properties are listed well, others still have to work on their contract to make sure their occupancy matches the arrivals at Flamingo Airport.

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    Promotions in Production

    Given the success of www.BonaireVisits.tv, TCB Europe managed to get several other celebrities lined up to come to Bonaire to star in the next episode. This campaign is due no sooner than summer and fall, but this means we have to do the filming this spring. Next to that the first online windsurfing promotion is about to be launched. At the time this edition of Entre Nous is published TCB Europe’s promotion together with the German magazine Surf is about to go live on air. We’ll keep you posted in the upcoming segments.

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    Marieke Raaff Back at the Office

    After giving birth to her son Joep, Marieke Raaff is back at TCB Europe. We thank the replacements for all their efforts. We’re happy to have her back as our PR-manager. Not only for her adorable self, but also 5 years Bonaire PR-experience. Welcome back, Marieke!

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    TCB-NEW YORK REPORT

    The Results are In

    TCB–NYC has completed the largest consumer survey ever conducted in the US market. A total of 2,190 consumers were surveyed. The majority of the survey was conducted online, with 1006 Past Visitors from 2003 -2005 and 1009 Inquirers (those consumers who called or emailed TCB to inquire about Bonaire) from 2003-2005 completing the online version. Face-to-face surveys were conducted at the airport Jan. 4-9, 2006 among 175 families (or groups) as they left the island. All groups completed a similar questionnaire covering topics such as: source of information about Bonaire, booking procedures, web site awareness, internet usage, activities participated in on island, average dollar amount spent on island, frequency of travel, travel to competitive destinations, Bonaire’s image, likelihood to return to Bonaire, and demographics. In case anyone is wondering, 85% of the past visitors are divers, with another 3% indicating they were accompanying divers. Among the inquirers, 44% are divers with another 9% indicating that they typically travel with a diver. TCB-Bonaire has set the third week in May for the presentation of the reports.


    Bonaire Nominated in Four Categories in Caribbean Travel & Life's 2006 Best of the Caribbean Readers' Choice Awards

    Each year Caribbean Travel & Life magazine asks people to vote in a number of different categories in the Best of the Caribbean Readers' Choice Awards.  Voting is underway for the 2006 Awards and we're happy to report that Bonaire was nominated in a number of different categories including: Best Adventure Destination; Best Scuba Diving Destination; Best Snorkeling Destination; and Best Clothing Optional Beach (Sorobon). 
     
    Cast your vote for Bonaire at http://www.caribbeantravelmag.com/bestof/index.jsp.  Voting will take place online for the next three months and the winners will be announced in the December, 2006 issue.


    Bonaire Shone Brighter than the Sun in Southern Florida Last Month!

    Bonaire is highlighted on NBCBonaire had a strong presence in the key Southern Florida market thanks to three consecutive SCUBA TOUR stops in the Miami and Ft. Lauderdale area. In an interview taped before the Miami Herald Travel Show, April 7-9, Bonaire footage aired on NBC-TV Channel 6 for over 2 minutes while narrated by the show’s anchor and “Big Wave” Dave Reidenback. Dave invited people to come to the pool to try scuba diving for free, following up with the message that when you learn to dive, you can travel to the Caribbean’s number one dive destination….Bonaire!

    Gearing up for Ocean Fest
    Gearing up for Ocean Fest, Big Wave Dave, Scuba Tour, Carol Bradovchak, Bonaire and June French, DEMA

    A week later on April 14 – 15 the island was front and center at the Museum of Discovery & Science in Fort Lauderdale for the launch of the new IMAX film, “Deep Sea 3D.” The final April appearance was at Ocean Fest in Fort Lauderdale, April 21-24, the only Dive Show actually held at the beach. Exhibitors commented that the attendees were qualified divers and many knew Bonaire. Bonaire generic brochures, Bonhata hotel information and the Dive Into Adventure Bonaire brochure are included in all information packages given to consumers who try scuba diving in the pool. Many thanks to our Bonaire partners for keeping the momentum going, and to Big Wave Dave who is tireless when it comes to promoting Bonaire and its exceptional dive product.

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    Dive Into Adventure Bonaire Promotions Continue

    Dive Into Adventure Bonaire, 2006During the month of April TCB and Adams Unlimited continued to promote Dive Into Adventure Bonaire 2006, taking place June 17-24.  Visit www.DiveIntoAdventureBonaire.com for more details.  In April, the official Web site for the event was updated with more information on the local and international stars taking part in the event, an email was sent to past Dive Festival participants with details on the local and international stars participating in the event and a press release on the event program was prepared and distributed to the media and on Dive Newswire.  Addtionally, in Apri,l we began approaching media to attend the event.


    CTO Meeting of Public Relations Representatives

    Bonaire was represented by TCB-NYC at the Caribbean Tourism Organization’s first 2006 quarterly meeting of the CTO PR Council on April 18. Other participants included PR representatives from Aruba, Mustique, St. Lucia, Bermuda, St. Maarten, St. Vincent & the Grenadines, Jamaica and other island members. The meeting opened with an update CTO activities by the CTO’s Director of Marketing for the Americas, Mr. Hugh Riley.  Recent Caribbean Hotel Association (CHA) activities were also discussed.  The upcoming Caribbean Week in New York from June 10-16, CTC-29 at Our Lucaya in Freeport in the Bahamas from October 22-25 and the Caribbean Hotel & Investment Conference (CHIC) at the Hyatt Regency in Miami from June 25-28 were all discussed in detail. Also reviewed at length by the CTO’s public relations firm, Kahn Travel Associates, were the CTO’s writer/photographer contest, communications procedures and advertorial opportunities in the New York Daily News, USA Today and The New York Times.

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    Dive Newswire

    Dive NewswireIn April two press releases were distributed on Dive Newswire. A press release providing information on the program for Dive Into Adventure Bonaire 2006 local was posted on the site on April 14th and distributed in Dive Newswire on April 18.  The second press release announced the updates to Bonaire's Web site for dive professionals and was posted to the site on Monday April 24 and distributed in Dive Newswire that same week.  Dive Newswire is distributed electronically to more than 6,000 dive shop owners, manufacturers as well as media outlets.


    Press Releases


    As part of the ongoing press release program, Adams Unlimited researches, writes and prepares a steady stream of releases for mailings to the media for applicable editorial coverage based on editorial calendars and the need to disseminate timely news.  In April, two press releases were written and distributed.  The first release included information on the program for Dive Into Adventure Bonaire.  The release was distributed to the media and on Dive Newswire.  The second release focused on updates to the www.bonairedivingpro.com and was distributed on Dive Newswire.


    Bonaire EZ News

    Bonaire EZ News is published every two weeksIn April two issues of Bonaire EZ News were distributed to our database of 40,000 consumers and travel agents. The April 10 issue focused upon island, dive center and hotel news, as well as upcoming events, while the April 24 issue focused on activities available on Bonaire that use wind like windsurfing, kiteboarding, and landsailing.


    Press Visits

    In April we worked with a five-person TV crew from the show Dream Wrecks on a press visit to the island.  The press visit took place in late March and into early April.  While on island the crew dove the Hilma Hooker and other sites gathering footage for a show on Bonaire to air on Global/Canwest in Canada at a later date.  They also met with Captain Don and shot footage of scenic locations on the island.
     
    Began dialogue with travel journalist Ryan Riccitelli on a possible press visit to the island in early August during the Pro Kids windsurfing event to write an article on the event, windsurfing as well as kiteboarding.

    Editorial Highlights

    Wall Street Journal (circulation 1,820,600): In an article about cruise ships and the ports that they stop at, the Wall Street Journal wrote that Bonaire received 57,436 cruise ship passengers from 62 different ships in 2005. The article, which appeared in the newspaper on February 25, 2006, wrote that Bonaire’s visitors from cruise ships, has grown 23% over the past five years. This article is available in the archives section online at www.wsj.com. A fee of $4.95 is required to view the article.

    Baltimore Sun (circulation 467,911): Bonaire was featured in the Baltimore Sun on Sunday, March 12, 2006. The article boasts Bonaire’s Goto Meer and the beautiful flamingos that inhabit the salt water pond. The article also mentions the drive that it takes to visit the national park and that it is a single one-way snake of pavement that hugs low cliffs along the waterfront, be sure to bring your bathing suit and snorkel because you will surely be tempted to stop at one of the many parking spots along the way for a swim. This article is not available online, however, other article featuring Bonaire are available at www.baltimoresun.com.

    St. Petersburg Times (circulation 432,231): Bonaire was featured in the St. Petersburg Times on Sunday, February 16, 2006 in an article about European islands in the Caribbean. The article says that the island is a paradise for birdwatchers and those who love the sound of pounding surf on rugged cliffs. The article also mentions that the Dutch originally seized the island in 1633 to mine the salt ponds, but today the salt ponds are home to the flamingos. This article is available free of charge online at www.sptimes.com/2006/02/26/Travel/Caribbean_islands_gro.shtml.

    San Antonio Express News (circulation 356,680): Bonaire was featured in the San Antonio Express News on Sunday, February 26, 2006 in an article about the ABC islands. The article talks about different parts on the island and mentions that the slave huts at the southern end of the island are used by divers as a staging area and also by pelicans to roost. This article also appeared in the St. Paul (MN) Pioneer Press, which has a circulation of 247,495. This article is available in the archives online at www.twincities.com. A fee of $2.95 is required to view the article.

    Sunday News Herald (circulation 177,087): The Sunday News Herald, which consists of six newspapers that circulate in Southgate, Michigan, ran an article in their travel section on Sunday, February 5, 2006, about Bonaire being rated the top Caribbean Dive Destination for the fourth year in a row by Scuba Diving magazine. This article is not available online, however, other articles featuring Bonaire are available at www.thenewsherald.com.

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    TCB-SOUTH AMERICA REPORT

    The Island Tax Announced

    Watch this space for a final update in next month's EntreNous.

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    Venezuelan Long Weekends

    Since Venezuela is so close to the island, Bonaire definitely is a favorite destination for our divers. During the holidays of the first few months of the year, many groups from dive operators came to the island during Carnival and Easter and now new groups are getting ready for the next long weekend on Labour Day, May 1st, a few have taken the opportunity to visit. Among them are Epsilon Dive and Caribbean Reef. The diving groups are returning very pleased with the services found in the hotels, etc. They have also commented on the great experience in Bonaire diving in the pristine marine park finding it very easy and safe along the coast.

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    Followup on Diving Groups

    Knowing our airlift difficulties to get to Bonaire, the office is contacted frequently giving them all the assistance needed for their trips to the island. After their return we habitually followup to know if their vacation was as planned.

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    The Ad Campaign Proposed by Mergulho

    The Brazilians are very enthusiastic in selecting Bonaire as one of its diving spot. For this reason the prestigious diving magazine Mergulho proposed to TCB an attractive ad campaign with a special rate for six editions in the following key months June, July, Sep, Oct, Nov and Dec. All the properties interested to join TCB in the advertisement, pls contact Yasmin at flamingorep@cantv.net.

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    The Upcoming Brazilian Rio Boat Show

    The delegation from the island includes Sun Rentals, Buddy Dive, Lagoen Hill, AB Car Rental, Plaza Resort Bonaire and TCB. We are all getting ready for the first Brazilian promotional visit of the year, taking place in Rio from May 6th to the 14th. All information and a report will be in the next Entre Nous.

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    Submarinismo en el Caribe by El Nacional

    The Sunday Edition of El NacionalThis important nationwide newspaper from Venezuela had in its Sunday edition of April 16th a special report on diving in the Caribbean. It highlighted Bonaire as one of the top diving destinations showing a beautiful half page full color picture of Bonaire courtesy of TCB. Other diving destinations (Los Roques, La Tortuga and Curacao) were also mentioned in the press release.


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    Bonaire Visitor Survey in Progress

    Beside the valuable information obtained from this marketing research tool, the data base from South America has been increased. Brazil, up to now, has had the biggest reaction thanks to PADI who sent the electronic survey inviting its members to fill it out and participate in the free 7 nights stay raffle for 2 people plus shore diving. The winners will be announced during the event Discover Bonaire & Discovery Scuba in Caracas on June 15th.

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    April 7th … Flamingo Rep’s Anniversary

    Time flies! Last April 7th, Flamingo Representaciones celebrated its 9th anniversary, this year with moderate improvement in airlift permitting better connections between Bonaire and the primary markets in the Region: Venezuela and Brazil. Presently we are involved in marketing research activities to better know our visitors' attitudes and habits; this is valuable information that will permit us to orient our marketing strategies with valuable input to the tourism sector of the island