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Issue # 32 September 01, 2002 |
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| Entre Nous Bonaire's Monthly Newsletter |
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Entre Nous is the monthly newsletter from the Tourism Corporation Bonaire (TCB), Netherlands Antilles. In this newsletter you will find the accomplishments of TCB in Bonaire, North America, South America and Europe as well as the newest developments within the tourism industry. We hope that you will read it with pleasure and if you have something that you think is relevant for the tourism sector to know just fax it to 717-8408 or email to: tcb@bonairelive.com.
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LOCAL Report
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During the recent Royal Visit to Bonaire, Elsmarie Beukenboom, STINAPA Bonaire's President, had the opportunity to personally meet and speak with Prince Willem and Prinses Maxima. All of Bonaire's NGO's had the opportunity as well to present themselves to the Royal Couple during their visit to our island.
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One of Bonaire's oldest properties is celebrating its 50th anniversary. Originally known as Zee Bad, the Dive Flamingo Beach Resort is now one of the islands hottest spots for divers and Bonaire lovers to stay and enjoy our island. Recent renovations, the opening of the Chibi Chibi Restaurant and a whole new look has been filling the hotel. KLM Airlines has chosen the property to house its flight crews on the Amsterdam-Bonaire-Quito route. Many of the crew take advantage of what the island offers and even have become certified divers! (See related story this issue) The official celebration will take
place in September. In the meantime, TCB would like to pass on our
congratulations on Dive Flamingo Beach Resorts Golden Anniversary.
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a. Future
research plans STCB
Eight Research Projects have been conducted since Sea Turtle Conservation Bonaire's foundation in 1991. Those years of research have resulted into a valuable knowledge base concerning our feeding and nesting population of sea turtles around Bonaire. Despite the very successful projects we have had in the past, vital management questions remain unanswered. More information is necessary about the size of our nesting and feeding population, where our females go to after nesting or how our juvenile turtles move around Bonaire. These are just a few examples of some major gaps in our knowledge base. Questions such as these need to be answered in order to protect our sea turtle population on a longer term. October this year STCB plans to start a new research project, that will include an intensive study on land focusing on the female turtles and will involve tagging and a genetic study. By combining these two, we will have more insight into population size and trends, migration and natal homing, nest site selection and fidelity, reproductive periodicity and success, and nest to false crawl ratios. The latter will enable an estimate of population size from morning crawl counts on beaches.
Here on Bonaire, with a nesting and juvenile population of Hawksbills, a protected coral reef feeding habitat and the existence of laws protecting the sea turtles, we have a unique opportunity to initiate such a project. This project will result in more information about residency, behavior, growth and diet, and habitat utilization within the Bonaire Marine Park. Conducting tagging and genetic studies and telemetry will obtain more information about these subjects. This comprehensive research project will not be possible without suitable staff, so STCB is aiming to entice local people to participate. Local involvement is a key element to this project. If the project gets up and running, Bonaire could become a sea turtle research and training center for the region. These are big plans and new directions for the future. We are hoping we will be able to achieve our goals and provide the sea turtles with a safe haven on Bonaire. |
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Professional and
amateur windsurfers from around the world will meet on the island
of Bonaire, Netherlands Antilles (Dutch Caribbean) December 11
to 18 for the Professional Windsurfing Association (PWA) World
Championship Freestyle Finals 2002. The event, also designated
as the "King of the Caribbean Pro-Am," will offer a
total purse of US $65,000, with $55,000 for the men's category
and $10,000 for women. |
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c. Half Year Statistics. Prepared by The TCB SUMMARY:
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The Tourism Corporation Bonaire would like to invite its partners to share in our newest program. We will be erecting banners that will announce various events, such as Regatta, Dive Festival, Duikvak, etc. They will be prominently displayed on our building so that they are visible to the majority of folks passing our office at the foot of Kaya Grande. If you would like to help sponsor
these banners, please contact Desiree Roberts |
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e. KLM Flight Attendant Gets Certified!
It was shortly after her first visit that she decided to become certified. Since the layover period allowed her enough time, she studied her theory and accomplished her goal of learning time dive on subsequent trips. Thanks to Divi Flamingo and the staff at Dive Bonaire, the KLM flight crews can enjoy the islands treasures and become ambassadors to passengers, family and friends. Pa Bien!
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a.
Adventure Brochure Self-Mailer and E-Brochure Mailings. |
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b. July CTO Meeting Update On July 25, 2002 Marie Rosa attended the New York Representatives of Caribbean Tourism Organization (CTO) Member Countries Meeting on behalf of Bonaire. The meeting was attended by representatives from Aruba, Bahamas, Barbados, Bonaire, Dominica, Martinique, St. Lucia and Trinidad and Tobago, as well as members of CTO including Hugh Riley. The meeting was held to brief member countries on CTO activities including current marketing programs like the Life Needs the Caribbean advertising campaigns, CTO trade shows, the Caribbean Cultural Festival, and CTC-25 On July 29, 2002 Marie Rosa attended the CTO Public Relations Meeting on behalf of Bonaire. At this meeting member country's public relations agencies were updated on CTO activities including Caribbean Week 2002, Hurricane Preparedness Crisis Communications Plans, regional advertising plans, and promotional opportunities. At the meeting a request was put out for information on new/improved airlift to the Caribbean and immediately following the meeting the most up-to-date information on airlift to Bonaire was submitted. |
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c. Advertising for 2003
We have recently begun
to work with the advertising representatives of Dive and Travel
Trade publications to put together a co-op media plan for 2003.
Proposals from the magazines have been requested to be sent to
the New York office by August 30th. An initial plan will be completed
by September 14, 2002 and forwarded to the Island via email and
fax. Advertising representatives will be on island in September
and October to further discuss the plan and the value-added merchandising
opportunities they will be offering this year. |
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USA Marketing Report On August 21st, 2002 TCB gave a special presentation for the Caribbean Tourism Organization (Mid Florida Chapter) in Orlando, Florida. Over 40 of their top Agents were present for the event that was held in the Radisson Plaza Hotel. TCB was represented by Mr. Delno L. A. Tromp Marketing Manager. During the presentation Delno highlighted the upcoming events that Bonaire will be hosting during the coming months; Regatta, Digital Shootout, Eco Swim and KOTC. There were raffles for the agents and the big prize was two round trip tickets on American Airlines, a stay of 7 nights at Coco Palm Garden/Casa Oleander, and a dive package at Bon Bini Divers. These were all donated by the mentioned companies. Rodale Scuba Diving Magazine also donated a couple of one year subscriptions to be raffled among the agents. Bon Bini Divers and Caradonna Tours were also in attendance and offered special packages to Bonaire. Every year CTO members choose an Island to have receive gifts for local kids. This year, they chose Bonaire as their Island and during their annual Christmas Dinner all CTO members brought gifts for the Maria Hoppner Foundation. Delno collected them this trip since the members had difficulty sending them for sooner. TCB visited C & N Divers in Mount Dora, Florida. This Dive Shop is bringing a group to Bonaire this November and also one in June 2003. We gave them Bonaire Information and a Bonaire Presentation. They have been bringing groups for the past several years. |
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As reported in an earlier issue of Entre Nous, OLN TV’s hit reality show ”Adventure Crusoe” aired the episode on Bonaire entitled “Beauty and the Beast”, the week of May 29 – June 5, 2002.
After each “secret location” is revealed on the air, the OLN TV web site (OLNTV.com) carries an article on the destination, featuring tips on places to go and things to do.
The article on Bonaire can be accessed through the following link: www.olntv.com/indexCrusoeTravel.cfm
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Editorial Placements Rodale's
Scuba Diving (circulation 180,000)
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a.
Venezuelan Press visit El Universal With these tittles, two issues of the prestigious El Universal, featured a full color page, which covered almost the entire front of the tourism section. It contained large, four color photos of the Island. Both articles focused mainly on the many activities in Bonaire such as diving, windsurfing, mountain biking, hiking and other eco adventures activities. Detailed information was also provided. Also a section called La Isla en números, which included population, dive sites, area, average temperature, highest mountain, tourists per year etc. was included. The hotel Eden Beach (host hotel) and Plaza resort were mentioned in the first article, also with information on getting to Bonaire by Dutch Caribbean Airways
The August 18th issue of El Nacional featured a four page article (with twelve beautiful pictures), on Bonaire entitled Bonaire, reino de la vida where the travel writer gives an overview of the different activities offered by Bonaire. He highlights an island rich in history, wildlife and fauna. Also featured were the Hotels, emphasizing Plaza Resort (Host Hotel), Buddy Dive, Belmar and Sorobon Beach. The article stressed the island's preservation
of the environment, the simplicity and warmth of its people and tranquil
pace of living. Detailed information related to Dutch Caribbean and
Chogogo Ferry boat was also included at the end of the article.
More information about the accomplishments
of the official visit in the next entre nous… c.
Bonaire Tennis Tournament - Caracas, Sept 21, 22, 28, 29 During these two weeks the island of Bonaire will be promoted in this new segment. At this event, Salta will be offering Bonaire special package to the tennis players. In addition to the traditional trophies,
the Champions of the Bonaire Cup, will travel to the Island (courtesy
of Plaza Resort), to compete in the tennis tournament of the Hotel on
October 10th to the 13th
Our goal is that every travel agency
(specially the ones operating to the Caribbean) will have an agent familiar
with diving. This incentive program, backed by TCB in Venezuela counts
on the sponsorship of FVAS (Venezuelan Underwater Federation) and a
very select group of Dive shops; it is designed to attract all those
interested in diving, training them through a Discover Scuba Diving
course designed specially for travel agents, receiving all the theory
from professional dive instructors and highlighting Bonaire as one of
the top dive destinations in the world. In this way agents will become
familiar with the product, selling and understanding all about diving
in Bonaire.
Greater information by our e-mail: flamingorep@telcel.net.ve
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a. Exciting renovation completion of Harbour
Village
Harbour Village Beach Club welcomes Resort-Club guests under a Villa Rental Program. BONAIRE, DUTCH CARIBBEAN - August
13, 2002 -- Just in time for the fall season, Harbour Village, Bonaire's
most exclusive property, announces the completion of its multi-million
dollar renovation. For those guests that desire the intimate and private
ambience of a small retreat and a unique vacation, Harbour Village
Beach Club introduces entirely remodeled and newly furnished luxury
accommodations under a new Villa Rental program. Harbour Village Beach
Club is now accepting reservations for arrivals as soon as August
15th 2002.
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September
2002 October 2002 |