Jul 11

TCB Europe | Bonaire starts campaign with Blz.

7_VOUCHER BLZIn June we’ve started a joint promotion with Dutch bookstore chain Blz. Our main goal of the promotion, in addition to the publicity in the Blz stores, on their website and in their summer edition newsletter – is to collect email addresses for our consumer database. Approximately one hundred bookstores in Holland will participate. During the next two months customers in these stores receive a voucher. With this voucher they’ll have access to ‘De Bonaire Vakantie Quiz’ (the Bonaire Holiday Quiz). This is a question & answer game with which contestants can test their knowledge of Bonaire. There are lots of prizes to be won. The main prize is a trip to Bonaire for two .