Jul 11

TCB South America | Bonaire is Heavily Promoted in South America

The beginning of the year started to be very busy promoting Bonaire. The island was featured in a series of well-recognized, successful B2B and B2C trade shows and exhibitions in primary markets of Brazil, Colombia and Venezuela.  With attractive, eye catching booths, Bonaire was promoted at the following shows:  Colombia, last February Anato trade show took place in Bogota.  This is the event to meet with the tourism and dive industry of this emergent market.   Brazil, a new edition of PADI Dive Festival was presented at Sao Paulo in April.  This is the perfect location for the Bonaire Delegation to meet with the key people of the diving industry.   Brazil, Adventure Sports Fair in May.  Bonaire attended for the first time this major eco adventure event. This is a market that successfully promotes its outdoor activities.  Venezuela, a new edition of Avavit trade took place last May in Caracas followed a week later by Maracaibo Travel Shop in the city of Maracaibo.  It was an excellent occasion for dive centers and tour operators to meet with Bonaire properties and local airlines.  Tiara Air and Insel Air currently are operating with daily flights connecting Bonaire from main cities Caracas, Valencia, Barquisimeto, Las Piedras and Maracaibo in Venezuela.   TCB SA continues working with Bonaire’s private sector to increase their levels of participation in shows, sales blitzes and ad campaigns.