Jul 11

TCB North America | September Savings “Sellabration”

september_savingsOn May 1st, TCB-NA introduced the “Bonaire September Savings Sellabration” promotion to support United’s September Houston flight. A variety of tactics were employed to launch this concentrated, geo-targeted, digital and print marketing and PR program. A branding portfolio was created for the promotion which included, “Bonaire September Savings Sellabration” logo, templates for flyers, postcards, eNewsletters, online banners, web page, etc. Outreach to the private sector was made to encourage them to participate in the promotion and to help drive business to Bonaire in September. As a result, 31 entities on Bonaire offered accommodations packages and other specials and are included in the program. On-going efforts are currently underway and positive results are anticipated. Click here Bonaire September Savings Sellabration to see why September is a great month for travel to Bonaire.