It was 80 years ago in May that KLM started flying to Bonaire. That’s why in May 2016 KLM included the island of Bonaire in numerous promotional activities in the Netherlands, such as banners on the KLM homepage and various news bulletins sent to travel agents in the Netherlands. Bonaire was prominently in the spotlight for five days during the nationwide special promotion “5 Days Special Offers at KLM” launched in late May. Consumers were able to book a return ticket from Amsterdam to Bonaire and back starting at €499.
