Jul 05

Bonaire FB ad campaign in the occasion of ESCAPATE ABC Fair

From June 6 to 12, Bonaire FB ad campaign was directed to the Colombian market: 50% in Medellin and 50% in the cities of Cali, Barranquilla and Bogota obtaining the following results:

It ended with 345 new Fans, an interesting interaction of 8720 and an effective indicator of 3,62%. From the three ads posted below, the one with most likes was the underwater girl with 75% (259 Fans). And most important,  the total number of Fans on the Bonaire fan page went from 1018 to 1363. 67% of new fans are women and 33% men. 43% in the age group 25-34 followed by 37% between 35-44.  Regions that provided new Fans were:  Bogota (41%), Antioquia (29%), Valle del Cauca (18%) and Atlantic (12%).  92% viewed the campaign through Smart phones.