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Jul 05

TripAdvisor 2016 Premium Destination Partnership Program

In January 2015, TCB-NA launched their first Tourism Bonaire Sponsorship and Co-op Advertising Program with TripAdvisor, the world’s largest travel website with over 350 million reviews and 103+ million members.

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In January 2016, the new, annual program with TripAdvisor was rolled out. Renamed The Premium Destination Partnership, the program offers Bonaire and its partners the opportunity to create and distribute targeted content throughout more pages within the destination’s pages on TripAdvisor and added new and expanded components.

The Bonaire Home Page showcases native advertising including photos, videos, direct links to websites, social media, links to special promotions and events listing. Co-op partners maintain a presence on Bonaire’s home page with their banners and other promotional offerings. Along with TripAdvisor’s benefits, co-op partners also have a dedicated slider on TCB’s website (home page), dedicated e-blasts to TCB’s consumer databases and social media posts, and frequent mentions in all weekly e-blasts to consumers.

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The campaign is keeping Bonaire “top of mind” among travelers and performing well with a CTR of .26%.  Bonaire currently has 39,391 reviews and opinions.

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