Mar 16

Market Focus in the Region

Bonaire stays active in the Brazilian market through the marketing activities of: advertising campaigns in Divemag digital magazine, which is a very popular magazine among active divers (200,000) and participation at main dive show Padi Dive Festival, this year taking place at Sao Paulo Expo Center from October 6th to the 10th. The Sales Blitz in Sao Paulo is directed to large centers and wholesalers and will be programmed during Padi Festival.

TCB continues giving support to trade partners and stakeholders on island while developing campaigns through digital platforms. Successful posts are being added on social media “Turismo Bonaire” both in Spanish and Portuguese to increase engagement with Latin fans. The number of followers is increasing rapidly as we continue posting daily images of Bonaire’s diving, soft adventure activities, culture, island events, promotion of our companies on island, engagement campaign and much more. TCB-Latin America continues positioning Bonaire in the region as a Top Dive destination and the best soft adventure in the Caribbean.