Nov 25


On November 4-7, 2015, Tourism Corporation Bonaire was respresented by Malinda Hassell, Marketing Manager of TCB-Headquarters, TCB-North America representatives Candice Kimmel and Marie Rosa and TCB-South America representative Yasmin Perez at the 39th Annual DEMA Show. The Show was held at the Orange County Convention Center in Orlando, Florida.

Over the course of the four-day event, thousands of Show attendees including, dive industry professionals and members of the media visited the TCB Booth in the Bonaire Pavilion to either familiarize themselves with the destination or to see old friends to discuss plans and programs slated for the upcoming year. Representatives were on-site to assist with potential travel planners, address questions and concerns and distribute promotional materials. The Bonaire Pavilion was also promoted via ad placement in the official DEMA Directory, postcard placement in the attendee registration tote bags and with additional signage and collateral at the Be A Diver Pool for which Bonaire is the Title Sponsor.

On opening day of DEMA Show, the Bonaire Pavilion hosted a Bonaire Happy Hour for Bonaire travel partners at The Rocks Bar at Hyatt Regency Hotel Orlando, from 6:00pm – 8:00pm. Exhibitors from the Bonaire Pavilion that participated in the happy hour included representatives from BONHATA, Budget Rent a Car Bonaire, Captain Don’s Habitat, Den Laman Condominiums, Divi Flamingo Beach Resort & Casino, Dive Friends Bonaire, Insel Air, Sand Dollar Condominiums, TCB and VIP Diving.

Digital promotion of the Bonaire Pavilion was implemented this year by TCB’s sponsorship of the DEMA Show app. To augment the sponsorship, TCB created a DEMA Show landing page for TourismBonaire.com. The landing page listed the name of exhibitors in the Bonaire Pavilion, and included a hyperlink to each of their websites and booth numbers. A Bonaire banner ad was  displayed and rotated on the DEMA Show app homepage. Once attendees clicked on the Bonaire banner in the app, they were redirected to the Bonaire DEMA Show landing page.IMG-20151111-WA0000

The TCB delegation also met with various travel partners to discuss trends, market intelligence and strategies for 2016 and also attended several seminars with topics ranging from advancements in mobile technology and social media to DEMA Membership updates and news items. Carol Johnson, Destination Sales Manager of TripAdvisor was on site in the Bonaire Pavilion to meet with Bonaire’s private sector to explain the 2016 Bonaire Coop TripAdvisor Advertising Campaign in a one-on-one setting.

The annual DEMA Show, the largest trade-only event in the world for companies doing business in scuba diving, ocean water sports and adventure/dive travel industries, attracts hundreds of exhibitors and thousands of dive and travel industry professionasl from around the world. In addition to providing an arena in which to conduct business and network, DEMA Show offers participants the most extensive education curriculum in the industry including DEMA-Sponsored Seminars and Exhibitor-Sponsored Seminars from participating manufacturers, travel destinations and dive certification organizations. DEMA Show is produced by DEMA, the Diving Equipment & Marketing Association.