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Nov 16

BONAIRE SHOWS A STRONG PRESENCE AT PADI DIVE FESTIVAL

As an innovative strategy, TCB-Latin America participated in the PADI 2015 DIVE FESTIVAL, which took place in partnership with the Sao Paulo Boat Show. The Festival was held October 1 -6, 2015, at the Transamerica Expo Center in Sao Paulo. The Bonaire booth attracted high level consumers, who requested information of Bonaire, which is known as the #1 dive destination in Brazil for divers.

The Show was a success, recording sales of over 300 vessels during the six-day show. It exceeded by 35% the expectations it had for this year, and had the highest number of releases in the history of the Boat Show. Ernani Paciornik, the Event Organizer of the Boat Show stated, “One of the features that assisted with attracting a large attendance of the nautical luxury industry, was the partnership with the PADI Dive Festival, the most important dive show in Latin America.”

The Show was a great platform for Bonaire to meet with the trade industry in the market. The Bonaire delegation was comprised of Yasmin Perez, representative for TCB-Latin America, and representatives from Eden Beach Resort, Buddy Dive Resort and the Divi Flamingo Beach Resort & Casino. A representative from Insel Air was also on site to promote the new Manaus route to Bonaire. The Bonaire booth experienced a lot of foot traffic at the booth with attendees stopping by to share their experiences diving in Bonaire, while others requested information and brochures to plan their next trip to the island.Padi 008