In January 2015, Tourism Corporation Bonaire’s North American office launched the first Tourism Sponsorship and Co-op Advertising program with TripAdvisor, the world’s largest travel website with over 200 million reviews and 70+ million members. The Bonaire Homepage on TripAdvisor has native advertising information including photos, videos, links to special promotions, hotel packages and events taking place this year on Bonaire.
Bonaire’s TripAdvisor campaign has proved to be an important marketing tool for keeping the island “top of mind” among travelers. Within the first quarter of 2015, Bonaire’s overall click-through-rate (CTR) has been above average. Per Google’s benchmark or industry average being .10%, Bonaire as a destination, is at .23% which is two times the annual average. Bonaire’s average bubble rating climbed 2.5% (from 4.43 to 4.44) during the first quarter showing improvement in the private sector travel experience. In terms of the Caribbean, Bonaire ranks above average with a bubble rating of 4.7% above the Caribbean average. Bonaire currently has 23,921 reviews, 258 Bonaire businesses listed and an average 4.45 rating. For private sectors who are interested in participating in Bonaire’s 2016 TripAdvisor campaign contact TCB-NA representative Marie Rosa at marie@adams-pr.com.