Monthly Archive: July 2016

Jul 05

Tourism Corporation Bonaire lays the basis for the Tourism Master Plan

Tourism Corporation Bonaire (TCB) is discussing the development of the Tourism Master Plan. After coordination with the Public Entity of Bonaire, the coming months the content of the master plan will be determined. In addition to local stakeholders, experts outside of Bonaire will also deliver their input from different disciplines. “Together with the local stakeholders …

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Jul 05

Beautiful artpiece for our tourists

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Students from Fundashon Forma from the study of Qualifying Labormarket Assistant (Arbeidsmarkt Kwalificerend Assistent) MBO level 1 had the opportunity from Tourism Corporation Bonaire to create an artpiece in Kralendijk. This will be a beautiful attraction for both tourists and locals. The artpiece will be a nice place to take pictures which has the main …

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Jul 05

Airlift committee visits to US legacy carriers deemed a success

A delegation from Bonaire comprised of Airlift Committee Chairman, Michael Nicolaas, CEO Bonaire International Airport, Maurice Adriaens, CEO Tourism Corporation Bonaire, Irene Dingjan, CEO BONHATA and Candice Adams Kimmel, the TCB Representative in North America, traveled to the US headquarters of the three legacy US airlines, Delta, United and American early in May. Meetings were …

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Jul 05

Are you following us on Facebook and Instagram “TURISMO BONAIRE”?

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The invitation to the fans to know Bonaire is permanent through our new platform Turismo Bonaire.  With beautiful advertising pieces and educational content, TCB-LA communicates with our audience in Latin America in Spanish and Portuguese on Facebook and Instagram. In July, Turismo Bonaire will be highlighting very popular people on Bonaire to let our fans meet them. This will …

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Jul 05

Bonaire FB ad campaign in the occasion of ESCAPATE ABC Fair

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From June 6 to 12, Bonaire FB ad campaign was directed to the Colombian market: 50% in Medellin and 50% in the cities of Cali, Barranquilla and Bogota obtaining the following results: It ended with 345 new Fans, an interesting interaction of 8720 and an effective indicator of 3,62%. From the three ads posted below, …

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Jul 05

Bonaire actively promoted in the Colombia market

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The first edition of Escapate ABC Fair took place between June 10th to June 12th, at luxurious El Tesoro shopping mall in Medellin. The strategic main sponsors were Insel Air and UltraViajes/DestinoJet.com. UltraViajes is an operator with a miles plan alliance with BanColombia (one of the largest bank in the country), MasterCard, El Tiempo Newspaper …

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Jul 05

Non-stop flights Venezuela-Bonaire promoted at AVAVIT

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The 25th edition of Avavit trade show, took place on May 31st and June 1st at Eurobuilding Hotel in Caracas. The B2B leisure show gathered personalities of the tourism industry. The Minister of Tourism in Venezuela officially opened the event and visited the Bonaire booth. The tourism fair was the platform for Bonaire to announce the strategic …

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Jul 05

Reserve your place at the Spring 2017 Trade Fairs

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TCB has established the conditions for participating in the various European Trade Fairs in the Spring of 2017, such as: Vakantiebeurs 10-15 January 2017 BOOT 21-29 January 2017 DuikVaker Houten 4-5 February 2017 ITB Berlin 8-12 March 2017   If you are interested in taking part in one or more trade fairs, please send an …

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Jul 05

Lots of PR for Bonaire in Europe

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The Bonaire PR machine is running in overdrive. In April, May and June, several new articles were published in the context of the year-round campaigns agreed upon with Vogue, Margriet and Duiken magazines. A great article also appeared in de Volkskrant in June, together they’re good for a reach of 17 million contacts. A number of …

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Jul 05

Leading dive magazines visit Bonaire

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The countless dive possibilities on Bonaire have also been in the spotlight this year.  Various leading dive magazines from the Netherlands, Belgium and France visited our island these past months. Onderwatersport, the membership magazine of the Netherlands Underwater Sport Federation, visited Bonaire in April and will be publishing its editorial articles shortly. Hippocampus, the membership …

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Jul 05

Spotlight on 80 years of KLM & Bonaire

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It was 80 years ago in May that KLM started flying to Bonaire. That’s why in May 2016 KLM included the island of Bonaire in numerous promotional activities in the Netherlands, such as banners on the KLM homepage and various news bulletins sent to travel agents in the Netherlands. Bonaire was prominently in the spotlight …

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Jul 05

TripAdvisor 2016 Premium Destination Partnership Program

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In January 2015, TCB-NA launched their first Tourism Bonaire Sponsorship and Co-op Advertising Program with TripAdvisor, the world’s largest travel website with over 350 million reviews and 103+ million members.                   In January 2016, the new, annual program with TripAdvisor was rolled out. Renamed The Premium Destination …

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Jul 05

TCB-North America Hosts U.S. Journalists during the 2nd Annual Bonaire Cuisine Month

As part of the Bonaire Cuisine Month program, TCB-North America and a variety of tourism stakeholders hosted a group of three top cuisine travel writers/social media influencers on a press visit to the island, May 13-18, 2016. Participants of the group included freelancers Kristen Kent with the Toronto Star, Grace Lentini with About.com Caribbean and …

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Jul 05

Introducing the Bonaire Villa Collection

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TCB-North America launched their newest program this spring, the Bonaire Villa Collection. Featuring the finest villas on Bonaire, the Collection signals that Bonaire has a luxury product to offer the most discerning visitor, who often defines luxury not only in terms of a quality accommodation, but in terms of authentic, curated experiences and personalized preferences …

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Jul 05

Bonaire one of TripAdvisor Travelers’ Choice winners

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Tourism Corporation Bonaire is also proud to announce that Bonaire was awarded one of the top 10 destinations in the Caribbean by travelers around the world on TripAdvisor. TripAdvisor Travelers’ Choice winners are based on the millions of valuable reviews and opinions on TripAdvisor from travelers around the world.  The Travelers’ Choice award-winners were determined …

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Jul 05

Media Buzz About Bonaire

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Conde Nast Traveler: 4.8 million unique monthly visitors (UMV) Entitled “10 Best Places for Bachelor and Bachelorette Parties,” Bonaire is listed as one of the top 10 places in the world to host a bachelor bachelorette party. The articles showcases Bonaire as being the ideal Caribbean destination as it offers the spirit of the Caribbean …

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