Monthly Archive: March 2016

Mar 18

The Tourism Corporation Bonaire welcomes new Director of Tourism

The Tourism Corporation Bonaire (TCB) is pleased to announce the appointment of the new Director of Tourism, Mr. Maurice Adriaens. It is a privilege for me to have been appointed the new Director of Tourism for Tourism Corporation Bonaire and I am looking forward to working with all of the TCB’s offices, Trade partners and Bonaire’s …

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Mar 18

Bonaire will receive second non-stop flight from Newark

Tourism Corporation Bonaire (TCB) is pleased to announce that starting June 12, 2016 United Airlines will offer a second non-stop flight from Newark to Bonaire every Sunday. The southbound Bonaire flight will depart Newark International Airport (EWR) on Sunday at 9:00am, arriving in Bonaire International Airport (BON) at 1:45pm. The northbound return flight will depart BON at 2:45pm, and arrive at …

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Mar 17

Social media platforms for each region

Each overseas office has their own social media platform since January 2016. This will help each region in promoting more directly to their visitors. We have the North American Facebook, Twitter and Instagram which post daily in English. You can find them @BonaireTourism. The South American Facebook and Instagram which post daily in Spanish and Portuguese. They …

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Mar 17

Save the date for this year’s Taste of Bonaire events

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Taste of Bonaire is organized by the Tourism Corporation Bonaire. Everyone gets the opportunity to taste and experience what the Bonairean culture is truly all about. Come and experience our Food, Music & Art; these are among the cultural influences that have built the foundation for the ever popular “Taste of Bonaire”. Taste of Bonaire …

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Mar 17

Tourism Corporation Bonaire organizes the Bonaire Cuisine Months

Tourism Corporation Bonaire (TCB) will be organizing once again the Bonaire Cuisine Months program, which is slated to run in the months of May and June 2016. The program was designed to showcase the varied selections of culinary treasures that Bonaire proudly offers its visitors, but as well the locals. Participating restaurants will offer customized …

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Mar 16

Meridian also popular with travel agents

Meridian

Meridian Travel is a well-known travel platform (online and offline) in the Netherlands. Last November, journalist Nico de Boer went on a press trip to Bonaire with the aim of informing tourists (particularly those in the still strongly growing Dutch leisure market) about this multifaceted island: there is a lot to explore and experience on …

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Mar 16

More tour operators sell Bonaire

It’s important for Bonaire that a sufficient number of good resellers in Europe have Bonaire in their program. Especially when people visit Bonaire for the first time, it is of great importance that they receive good advice from a travel agent. TCB has again updated its entire tour operator database and it’s available to Bonaire …

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Mar 16

Dive market campaign in the Netherlands

Bonaire Quiz

Bonaire is in the spotlight this spring. In the coming months, four leading dive magazines from the Netherlands, Belgium and France will be visiting Bonaire. Duiken magazine, market leader in the Netherlands and Belgium, will be producing new articles in April, as well as short video clips, so-called “vlogs”. These will also be used in …

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Mar 16

Beautiful Bonaire in Vogue campaign

Vogue

TCB has entered into a collaboration with Vogue Netherlands in order to actively pursue the upper segment of the leisure market in the Netherlands. Vogue was so enthusiastic about the collaboration that the magazine decided to send an international production team to Bonaire and to book the Dutch top model Romee Strijd for the production. …

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Mar 16

NAUI highlights Tech diving in Bonaire

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An amazing press release on tech dive which also highlighted Bonaire on its front page was published in the 45th edition of Brazilian Divemag. This was as a result of the recent visit of NAUI Team visiting the island. The complete thirty-three (33) pages report delighted Brazilians increasing their interest to discover Bonaire as their …

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Mar 16

Bonaire Photo Contest growing in popularity

The Bonaire Photo Contest ended successfully in its second edition with 705 photos participating. The eight winning photos were selected by International and local judges in Bonaire. The photo contest had winners from: Brazil, Holland, Austria, United States, Venezuela and Costa Rica. Also a special recognition was given to photographer Jeffrey Stamer from United States. He had …

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Mar 16

Market Focus in the Region

Bonaire stays active in the Brazilian market through the marketing activities of: advertising campaigns in Divemag digital magazine, which is a very popular magazine among active divers (200,000) and participation at main dive show Padi Dive Festival, this year taking place at Sao Paulo Expo Center from October 6th to the 10th. The Sales Blitz in …

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Mar 16

TCB-Latin America continues with efforts in achieving improvements in airlift

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TCB-Latin America will focus its marketing strategy in the year 2016 in the markets of Colombia, Venezuela and Brazil. Airlift opportunities expanded for Colombia and Venezuela with Sundance Air offering non-stop charter flights between Bonaire and Venezuela; this will re-activate the leisure and corporate market. With Avior/Tiara Air strategic alliance plan offering inter island services, …

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Mar 16

Bonaire promotion in 1,000 supermarkets

Chio

TCB-Europe is developing one or two retail promotions in collaboration with a well-known brand or retailer, aimed at the Dutch leisure tourist. A nationwide promotion with the brand CHIO is being organized in 1000+ supermarkets in the Netherlands this coming winter. CHIO is market leader in its category and has communicated a prize contest on …

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Mar 16

European Trade shows

Bonaire Square

Duikvaker Bonaire was well represented at the Duikvaker trade show in February. A Bonaire Square was built in collaboration with the private sector. The Bonaire Square visitors had the opportunity to enjoy a Bonairean beverage. On the Saturday, prizes were awarded to the winners of the Bonaire contest in Duiken magazine. During the trade show …

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Mar 16

BonaireTourism’s Social Media Pages Continue to Grow

FB post

January was the first official month that all of Bonaire Tourism’s social media accounts were redesigned to promote and grow only the North American market and all posts were in English. Our colleagues at TCB-Europe and TCB-South America established their own social media accounts and in their own respective languages. BonaireTourism’s Facebook, Twitter and Instagram …

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Mar 16

Media Buzzes About Bonaire

USAToday.com (16,967,518 unique monthly viewership [UVM]) Bonaire’s Carnival was listed as one of “The 10 Best Carnivals in the Caribbean,” by USAToday.com. The article describes Bonaire’s Carnival season as a family-friendly affair, and highlights a variety of the festivities that take place during the celebration including the children’s parade, kid’s festival and the crowning event …

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Mar 16

TCB-North America’s 2016 Marketing Plan Overview

Adara

This year, TCB-North America will be focusing on driving customer demand in the Atlanta and Newark gateway markets to support additional airlift from Delta Airlines and United Airlines. Plans are underway to maximize today’s ability and technology to use demographic and behavioral data to specifically target the desired customers and leverage the current trend toward …

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