Monthly Archive: November 2015

Nov 25

BONAIRE STANDS OUT AT DEMA SHOW 2015

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On November 4-7, 2015, Tourism Corporation Bonaire was respresented by Malinda Hassell, Marketing Manager of TCB-Headquarters, TCB-North America representatives Candice Kimmel and Marie Rosa and TCB-South America representative Yasmin Perez at the 39th Annual DEMA Show. The Show was held at the Orange County Convention Center in Orlando, Florida. Over the course of the four-day …

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Nov 23

New Destination Video

TCB is proud to announce the new destination video that has been created to promote the island of Bonaire. Whether you are a scuba diver, adventurer, nature lover or just want to spend the day at the beach, Bonaire has something to offer everyone. The video shows the nature, history, culture and adventure you can …

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Nov 20

Updates from Bonaire International Airport (BIA)

Bonaire International Airport (BIA) gives the following updates about air traffic for Bonaire: TUIFly started with a third Amsterdam rotation: flights will now be on Tuesday, Friday and Saturday. Furthermore, Insel Air is looking into scheduling daily flights Bonaire-Aruba to connect to the US connecting flights in Aruba; Insel Air is looking into the possibility …

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Nov 20

BONAIRE’S CRUISE TOURISM CONTINUES TO SAIL SUCCESSFULLY

Tourism Corporation Bonaire’s (TCB) Cruise Tourism Manager, Gabriele Tixi, has reported a successful outcome from Bonaire’s participation in the 22nd Annual Florida-Caribbean Cruise Association’s (FCCA) Conference & Trade Show, held from October 5–9, 2015 in Cozumel, Mexico. The Bonaire delegation was comprised by TCB Cruise Manager Gabriele Tixi. Tixi reports that the event was well …

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Nov 18

CBS reports more tourists on Bonaire in first half of 2015

As reported by Central Bureau of Statistics, Bonaire received 5 percent more air passengers as tourist in the first half of 2015 than in the same period in 2014. In the first half 68.8 thousand tourists landed on Bonaire, an increase of over 5 percent compared to the first six months in 2014. Especially April …

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Nov 18

TOURISM CORPORATION BONAIRE (TCB) HOLDS INTERNAL MEETINGS

The overseas representatives and TCB Head Quarters shared their strategies and will be focusing more on targeted digital marketing with the objective of driving traffic to www.tourismbonaire.com, and increasing participation from Bonaire’s tourism stakeholders on future projects. The TCB offices will focus on product development that complements the destination’s profile. Programs that can be managed …

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Nov 16

Bonaire Hosting Partner Press Workshops CTO

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On October 27, TCB-Europe was the hosting partner for the CTO press workshops at their office in Haarlem. More than 40 journalists attended the yearly press event of the Caribbean Tourism Organization. They were welcomed with a special Cadushy Bonaire cocktail and TCB-Europe was given the opportunity to give an update about the latest news and developments concerning Bonaire’s …

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Nov 16

Bonaire was Present at Caribbean Latin event

On October 30th, 2015 TCB-Europe participated in the third edition of the Caribbean and Latin Workshops in Utrecht. This annual event is organized for travel agents in the Dutch Market and more than 100 travel agents were expected to attend. In short sessions and groups, we presented information about the destination and included key selling points.

Nov 16

Bonaire to Be Vlog Partner with Dutch Magazine Duiken

Next year, Bonaire is scheduled to be the Vlog Partner with Duiken, one of the leading Dutch dive publications. The partnership includes, video blogs dedicated to Bonaire and short vlogs to promote social media for both Duiken and Tourism Corporation Bonaire; also included is a series of published articles and a media visit tentatively set …

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Nov 16

Preparations for the shows in Europe

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Preparations are underway for the upcoming shows in Europe. We’ll start the year off with Vakantiebeurs on January 12 -18, 2016 in Utrecht. Bonaire will be located in the Caribbean Pavilion.  As in previous years, the Trade-day on January 12 will be an important day for us as we will award the Bonaire promotion prize …

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Nov 16

“So Bonaire” Reaches Almost 1000 Travel Agents

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In early August, TCB-Europe initiated an e-learning campaign for the Dutch travel industry. Almost 1000 travel agents participated in the campaign and 6 agents attended the final activity for the travel agents at ‘De Smaak van Bonaire’. Well-known Dutch TV presenter, Jack Spijkerman, held the attention of the crowd until the winning travel agent was …

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Nov 16

Smaak van Bonaire Generates Attention in the Dutch Market

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The networking event ‘De Smaak van Bonaire’ (Taste of Bonaire) was a great success. It was held on September 10 at ‘Spice Beach Club” at Scheveningen. De Smaak van Bonaire and over 75 business partners visited. This event is organized every two years by TCB and is in cooperation with BONHATA and the tourism industry. …

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Nov 16

Tiempo de Fondo Argentina reporting Karol Meyer in Bonaire!

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The Argentina dive magazine August 2015 edition highlighted Free Diving Bonaire event by Karol Meyer. With a three page report under the title “Apnea Total” the article was dedicated to the famous freediver Karol Meyer (www.karolmeyer.com) who has – amongst conquests – several recognitions and World records.  Click on www.revistatdf.com to enjoy the report.  Groups from Argentina are discovering …

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Nov 16

Bonaire Photo Contest II Edition!

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Launched in July, the Bonaire Photo Contest is an attractive event that maintains much exposure for Bonaire in Latin America.  The contest is actively promoted in Brazil, Colombia, Venezuela, Argentina and Mexico. This second edition is running successfully in Spanish-Portuguese and now English, and invites past and new visitors of Bonaire around the world to …

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Nov 16

NEW BONAIRE PORTUGUESE SPANISH BOOKLET LAUNCHED!

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We are proud to present our new edition of Bonaire bilingual brochure 2015. The booklet is a great initiative of TCB-Latin America now reaching its fifth edition. Take a look at its beautiful front page.  Isn’t it eye catching? 11,000 booklets in total were printed in Brazil and Colombia. It will be available in digital …

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Nov 16

BONAIRE THE NEW TECH DIVE DESTINATION!

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As result of the recent visit of Naui Tec Team last June in Bonaire, the Brazilian Divemag magazine published a very special press release dedicated to tech dive in Bonaire. The 33 page article was published in the 45th edition of the magazine. The article featured Bonaire as the next tech dive destination for Brazilians. To read …

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Nov 16

MEXICO: EXPO BUCEO –DF

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A Bonaire delegation comprised of Yasmin Perez, Representative of TCB-Latin America, Eden Beach Resort and SunRentals attended the Expo-Buceo Mexico, which took place October 10 – 11, 2015.The Bonaire booth was conveniently located next to the PADI booth. Throughout the Show, Bonaire conducted sales meetings to dive centers. As a result of attending the Show, …

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Nov 16

BONAIRE SHOWS A STRONG PRESENCE AT PADI DIVE FESTIVAL

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As an innovative strategy, TCB-Latin America participated in the PADI 2015 DIVE FESTIVAL, which took place in partnership with the Sao Paulo Boat Show. The Festival was held October 1 -6, 2015, at the Transamerica Expo Center in Sao Paulo. The Bonaire booth attracted high level consumers, who requested information of Bonaire, which is known …

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Nov 16

BONAIRE’S CAMPAIGN ON TRIPADVISOR GOING STRONG!

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This year, for the first time, TCB-North America offered a Tourism Sponsorship Page and Coop Advertising Program with TripAdvisor, the world’s largest travel site. So far this year, TripAdvisor is delivering big for Bonaire! Bonaire’s overall click-through-rate (CTR) has been .18%, which is more than twice the industry average of .08%, (as per the Google …

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Nov 16

BONAIRE MAKES A SPLASH IN HOUSTON AT THE BE A DIVER POOL

As the title sponsor for DEMA’s largest and most recognized diver acquisition and awareness program, the Be A Diver Pool, Bonaire continues to make a big impact at all of the consumer shows here the Pool has exhibited. Bonaire’s branding and signage were highly visible while the Be A Diver Pool exhibited at the Houston …

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Nov 16

BONAIRE SEES ‘VALUE’ IN BONAIRE FALL FESTIVAL TWITTER CAMPAIGN

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TCB-North America created a highly targeted advertising campaign on social media to promote the 2nd Annual Bonaire Fall Festival. Introduced as a pilot program, the Twitter ad campaign and contest were launched to kick off the fall festival of values and were in place for the first month. The audience for the contest was customized …

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Nov 16

MEDIA BUZZ ABOUT BONAIRE!

Conde Nast Traveler (Audience: 3,316,000) Bonaire was featured in the September issue of Conde Nast Traveler. Entitled “12 Ways to Enjoy an Endless Summer,” Bonaire is highlighted as one of the 12 destinations in the world where you can enjoy summer year-round. Bonaire is highlighted for its peaceful, turquoise waters outside the hurricane belt. Divi …

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