Monthly Archive: August 2013

Aug 28

TCB Marketing Meeting September 23rd thru 24th, 2013

Start reserving the date of September 23rd thru 24th, 2013 for the upcoming yearly TCB marketing meeting. During the marketing meeting, the highlights of 2013 and the 2014 marketing plans for North America, Latin America and Europe will be presented, as well as the TCB global marketing plan. In addition there will be interesting workshops …

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Aug 28

DEMA Show November 6-9, 2013

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DEMA Show will be held November 6th thru 9th, 2013 in Orlando, Florida. This year the Bonaire pavilion will be bigger with 18 exhibitors of which 5 are completely new booths.  Joining DEMA 2013 for the first time will be; VIP Diving, BON Photo, Central Hotel, Jentis Tours and Elements. During the recently held PRE-DEMA …

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Aug 28

TCB to participate in the FCCA as Platinum Member

To complement the FCCA tradeshow and business relationship, TCB, for the first time, has become FCCA Platinum Member. This confirms the commitment of Bonaire to grow Cruise Tourism with professionalism and respect for our beautiful island. For many cruise executives and destinations, suppliers and tour operators, this is the premier industry event of the year, …

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Aug 28

Do you want to know how your Tourism sector is doing?

As you may know, the Tourism sector is by far the most important economic pillar of Bonaire. For some time now, the sector’s stakeholders have been asking for objective data containing information about the sector and its dynamics. Starting in September of 2013 a business survey will be conducted in order to deliver this added …

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Aug 28

Spawning coral and sponges

Coral and sponges only reproduce once a year. Bonaire is the perfect place to experience this event. Its calm waters and shore diving sites make it easy to access this underwater extravaganza. Caribbean Club Bonaire even organizes special night dives to witness the spawning. Click here to get a taste of the experience.

Aug 28

Unique experience of loggerheads leaving nest

TURTLES

Bonaire is home to five of the seven sea turtle species. Anyone diving around the island has a reasonably good chance of spotting one. In fact, divers on Bonaire are a little spoiled in that respect. But luckily nature continues to surprise. Check out this video of baby loggerhead turtles.

Aug 23

Marketing Meetings on Bonaire

Tourism Corporation Bonaire Europe will be on Bonaire on September 23rd and 24th for marketing meetings. While we’re there we will be giving a couple of workshops as well. Topics vary from ‘How to get more Dutch leisure and dive tourists’ to ‘How to sell more by means of Social Marketing?’ and ‘How to get …

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Aug 23

Publicity value clipping report: 837.627 euro

BABY_BOOM_BONAIRE

Twice a year we collect all articles, news items and other communication about Bonaire. We put them together in a map and calculate the publicity value. Recently we’ve done that again for the first half of 2013. The publicity value exceeds the 800.000 euro. Bonaire turned up in dive articles, articles about island hopping, Google …

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Aug 23

Bonaire in the Dutch media

Bonaire received a lot of media attention again. The Dutch magazine Duiken (Diving) shot a short clip about diving on the east coast of the island. The clip can be found at the website of the Dutch diving magazine as well as on www.tourismbonaire.com. The magazine Duiken also paid attention about Kayakking on Bonaire. This …

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Aug 23

Preparations Smaak van Bonaire in full swing

On the 10th of September it’s time for the ‘Smaak van Bonaire’ (Taste of Bonaire). This is a networking event for business and political relations of Bonaire. The preparations are in full swing. Unlike in previous years, TCB is making a real ‘Bonaire week’ out of the ‘Smaak van Bonaire’. Besides the main event, a …

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Aug 23

Campaign with Blz. a success

Uiting in zomerkrant

The joint promotion campaign with Dutch bookstore chain Blz. is over. We can look back on a very successful campaign. More than 3.000 contestants participated in the Bonaire Vakantie Quiz (Bonaire Holiday Quiz), a question & answer game with which contestants could test their knowledge of Bonaire. Steven Carst from Meppel won the trip to …

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Aug 23

Press trips work in progress

Currently we’re busy organizing press trips to Bonaire. The first trips have already been confirmed. In November Peter de Jaeger will be travelling to our island. This journalist works for the Wegener Persdienst. This press service provides general coverage to 13 newspapers in the Netherlands, with a combined circulation of over a million copies. De …

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Aug 22

WOUNDED WARRIORS RETURN TO BONAIRE FOR THE 8TH CONSECUTIVE YEAR

wounded_warriors2_for_facebook

TCB-NA has secured a very special group of individuals to visit Bonaire. During the week of August 17 – 24, 2013, 12 members of the U.S. military who have sustained severe injuries traveled to Bonaire for scuba diving for rehabilitation and recreation. Representatives from the Diving Equipment & Marketing Association’s (DEMA) Be A Diver Program, …

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Aug 22

JOURNALISTS DIVE INTO BONAIRE

TCB-NA recently hosted their U.S. group press trip to Bonaire on Saturday, July 20 – Saturday, July 27, 2013. The theme of the press trip focused on diving, and hiding three of the 10 DiveCaches that will be part of the Diving For Bonaire Treasure Challenge. All of the journalists are certified divers and on …

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Aug 22

MEDIA BUZZES ABOUT BONAIRE!

AFAR Magazine (Circulation: 900,000) Bonaire took the spotlight in Wanderlust section on AFAR’s website. Entitled the “The Beauty of Bonaire,” AFAR Ambassador Ashley Castle, describes Bonaire as a special place that is dedicated to practicing eco preservation, making the diving some of the best in the world. Her story is made up of 12 short …

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Aug 22

Summer Sellabration Program Results Dubbed “Awesome” by United Airlines Executive

When asked to comment on the success of the Summer Sellabration promotion launched to fill the United flight from Houston to Bonaire during the month of September, Javier Alija of United Airlines Latin America Network Planning said, “you guys are doing an awesome job and the flight is booking very well!” With two weeks to …

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Aug 22

Bonaire Visitors Survey on Facebook!

Bonaire brochure Leisure cover

With success TCB SA has conducted in the recent months a new survey to know better our visitors and their preferences.  On a first stage directed to the database and re-launched on Facebook catching quickly the attention of past visitors from the Latin America region.   Most participants were from Brazil, Venezuela, Argentina, México, Chile, Panamá, …

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Aug 22

Bonaire on a sales blitz mission at the dive shops in Bogota!

High season is starting and the timing is perfect to organize a new sales blitz program directed towards dive centers and tour operators. This will take place in Bogota during the last week of August and the first week of September. Nowadays Bonaire is welcoming diving groups from South America, this as the result of …

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Aug 22

Bonaire booklet inserted at the prestigious Brazilian DecoStop !

Great news! Following an agreement with DecoStop, the Bonaire brochure will once more be included in the September edition of the dive magazine. The area of distribution includes the main cities of Sao Paulo, Brasilia, Belo Horizonte and Rio.  It is good to know that in Sao Paulo large dive centers will be receiving the …

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