Monthly Archive: July 2013

Jul 11

TCB Bonaire | Local Report

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Successful marketing meetings This past June all TCB Overseas offices and TCB HQ held a marketing meeting. We discussed our marketing plans together along with select stakeholders. In addition, plans were discussed for future marketing meetings including workshops for the private sector in September. If you would like to receive TCB Europe’s presentation of the …

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Jul 11

TCB Bonaire | Upcoming Events

• Jazz Festival August 2, 3 and 4th, The Jazz festival • Taste of Bonaire; Friday july 26th • The TCB office in Bonaire is temporarily moved to a new location across the street whilst the remodeling of the office facilities is taking place, we foresee to be able to go back to our original …

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Jul 11

TCB North America | Diving for Bonaire Treasure Challenge

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As a result of Bonaire’s longstanding relationship with DEMA and its being the first Caribbean island to participate in DiveCaching, Bonaire has been selected by DEMA for their upcoming DiveCaching promotion! The promotion consists of creating an international DiveCaching event to support DEMA’s efforts to build a DiveCaching network at an international destination. DiveCaching is …

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Jul 11

TCB North America | Bonaire takes the spotlight

Sport Diver Magazine (Circulation 175,000) Bonaire is one of the COVER STORIES for the July issue of Sport Diver magazine. This placement is a direct result of Editor Rebecca Strauss’ press visit to Bonaire in March 2013. Entitled “Easy Does it,” this eight-page spread highlights Strauss’ weeklong visit and diving as many of Bonaire’s 86 dive …

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Jul 11

TCB North Amercia | Look who’s coming to Bonaire!

TCB-NA is hosting their US group press trip to Bonaire on Saturday, July 20 – Saturday, July 27, 2013. The theme of the press trip is on diving, and the Diving For Bonaire Treasure Challenge. Adams Unlimited has secured top US media to participate in the escorted press trip that week and they are: Ashley …

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Jul 11

TCB North America | September Savings “Sellabration”

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On May 1st, TCB-NA introduced the “Bonaire September Savings Sellabration” promotion to support United’s September Houston flight. A variety of tactics were employed to launch this concentrated, geo-targeted, digital and print marketing and PR program. A branding portfolio was created for the promotion which included, “Bonaire September Savings Sellabration” logo, templates for flyers, postcards, eNewsletters, …

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Jul 11

TCB North America | BNMP Nominated for the 8th Wonder of the World

TCB-NA is pleased to report that the Bonaire National Marine Park was entered into Virtualtourist.com’s “8th Wonder of the World” contest. Bonaire’s submission is one of more than 200 and we have been encouraging people to show their BNMP pride and to vote every day. The landmark with the most votes will be featured in …

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Jul 11

TCB North America | Bonaire-Be A Diver Wounded Warrior Scuba Certification Week

Next month, a group of wounded warriors and their families will call Bonaire and Captain Don’s Habitat “home”. The group will be scuba diving for rehabilitation and recreation from August 17-24, 2013. Plans are underway to create an exciting itinerary and to show them the very best of Bonaire. This will be our 8th year …

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Jul 11

TCB South America | Bonaire is Heavily Promoted in South America

The beginning of the year started to be very busy promoting Bonaire. The island was featured in a series of well-recognized, successful B2B and B2C trade shows and exhibitions in primary markets of Brazil, Colombia and Venezuela.  With attractive, eye catching booths, Bonaire was promoted at the following shows:  Colombia, last February Anato trade show …

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Jul 11

TCB South America | DAE flights to Bogota Again!

DAE flight to Bogota on website, On June 27th DAE will reopen its service to Bogota, Colombia.  With convenient connections to Bonaire, DAE is promoting two weekly flights with special rates to the tourism and dive trade partners in the market.

Jul 11

TCB South America | Insel Air Announces flights to Barranquilla.

Insel Air announced that the service to Barranquilla is planned for the latter part 2013. Currently, Insel Air operates twice weekly to Medellin with convenient connections to Bonaire.

Jul 11

TCB South America | Bonaire Visitor Survey (I stage)

TCB South America is conducting a new Bonaire survey to get the opinions and expectations of our visitors.  By filling out the online survey, participants are entered in a sweepstakes courtesy of Captain Don´s Habitat and Budget Car Rental to win a 7 nights stay for 2 people in Bonaire with breakfast, shore diving and a …

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Jul 11

TCB Europe | Bonaire starts campaign with Blz.

7_VOUCHER BLZ

In June we’ve started a joint promotion with Dutch bookstore chain Blz. Our main goal of the promotion, in addition to the publicity in the Blz stores, on their website and in their summer edition newsletter – is to collect email addresses for our consumer database. Approximately one hundred bookstores in Holland will participate. During …

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Jul 11

TCB Europe | First article from Duiken press-trip published in May

The Bonaire Coral Restoration Project is in full swing. The breeding and restoration program for corals appears to be a huge success. No wonder it caught the interest of the Dutch diving magazine Duiken. In its May issue the magazine devotes no less than nine pages to this project. The article features beautiful full-color photographs …

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Jul 11

TCB Europe | Norwegian journalist visited Bonaire

In April Norwegian journalist Runar Larsen visited Bonaire. He was on Aruba and we organized two additional days for him on Bonaire. He stayed at Divi Flamingo, where he made two dives and went on a snorkel trip and an Island Tour. Runar is a journalist for Magasinet Reiselyst, a leading Norwegian travel magazine. It …

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Jul 11

TCB Europe | TCB Europe visits new tour operator BonaireXL

In March we visited Bonaire XL, a company that rents villas on Bonaire. Over 20 travel agents joined in the program we presented at the BonaireXL office in Bergen. We taught them everything about Bonaire including the latest island news and developments. Of course we also invited them to test their Bonaire knowledge by participate …

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Jul 11

TCB Europe | Bonaire Marketing Toolbox

TCB Europe is approaching resellers in the Europe market actively. Earlier this year we were at the ITB and the coming period we are approaching existing and new resellers to cooperate with us, or further intensify our present cooperation. That’s why we are developing a tool for tour operators where they can indicate which services …

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