Oct 22
A lot of media attention was created by the Dutch television show ‘Boer zoekt vrouw’, an anniversary edition about Bonaire in Duiken magazine and the intention of the Dutch diving industry to work with Bonaire on product development. The travel industry is excited with the developments taking place with the island as the focal point. …
Oct 22
Bonaire is going to be the anniversary partner of Dutch magazine Duiken. This year the leading dive magazine is celebrating its 25th year of publication. Duiken will publish a special edition that is fully dedicated to our island. They publish articles about Bonaire on a regular basis but a special edition is something else! Bonaire …
Oct 22
The networking event ‘De Smaak van Bonaire’ (Taste of Bonaire) turned out to be a great success. During the Mini Week (September 10th-12th) over 200 participants visited the Bonaire House for workshops, presentations, meetings and other activities. De Smaak van Bonaire is organized by TCB in corporation with STINAPA and the tourism industry every two …
Oct 22
This past September Holland was captivated by the TV show ‘Boer zoekt vrouw (Farmer Wants a Mate): 3.1 million people watched the first episode. They not only met farmer and goat cheese producer Aletta van Beeck, but also were treated to beautiful images of Bonaire. In December and January the series will continue to air …
Aug 23
Tourism Corporation Bonaire Europe will be on Bonaire on September 23rd and 24th for marketing meetings. While we’re there we will be giving a couple of workshops as well. Topics vary from ‘How to get more Dutch leisure and dive tourists’ to ‘How to sell more by means of Social Marketing?’ and ‘How to get …
Aug 23
Twice a year we collect all articles, news items and other communication about Bonaire. We put them together in a map and calculate the publicity value. Recently we’ve done that again for the first half of 2013. The publicity value exceeds the 800.000 euro. Bonaire turned up in dive articles, articles about island hopping, Google …
Aug 23
Bonaire received a lot of media attention again. The Dutch magazine Duiken (Diving) shot a short clip about diving on the east coast of the island. The clip can be found at the website of the Dutch diving magazine as well as on www.tourismbonaire.com. The magazine Duiken also paid attention about Kayakking on Bonaire. This …
Aug 23
On the 10th of September it’s time for the ‘Smaak van Bonaire’ (Taste of Bonaire). This is a networking event for business and political relations of Bonaire. The preparations are in full swing. Unlike in previous years, TCB is making a real ‘Bonaire week’ out of the ‘Smaak van Bonaire’. Besides the main event, a …
Aug 23
The joint promotion campaign with Dutch bookstore chain Blz. is over. We can look back on a very successful campaign. More than 3.000 contestants participated in the Bonaire Vakantie Quiz (Bonaire Holiday Quiz), a question & answer game with which contestants could test their knowledge of Bonaire. Steven Carst from Meppel won the trip to …
Aug 23
Currently we’re busy organizing press trips to Bonaire. The first trips have already been confirmed. In November Peter de Jaeger will be travelling to our island. This journalist works for the Wegener Persdienst. This press service provides general coverage to 13 newspapers in the Netherlands, with a combined circulation of over a million copies. De …
Jul 11
In June we’ve started a joint promotion with Dutch bookstore chain Blz. Our main goal of the promotion, in addition to the publicity in the Blz stores, on their website and in their summer edition newsletter – is to collect email addresses for our consumer database. Approximately one hundred bookstores in Holland will participate. During …
Jul 11
The Bonaire Coral Restoration Project is in full swing. The breeding and restoration program for corals appears to be a huge success. No wonder it caught the interest of the Dutch diving magazine Duiken. In its May issue the magazine devotes no less than nine pages to this project. The article features beautiful full-color photographs …
Jul 11
In April Norwegian journalist Runar Larsen visited Bonaire. He was on Aruba and we organized two additional days for him on Bonaire. He stayed at Divi Flamingo, where he made two dives and went on a snorkel trip and an Island Tour. Runar is a journalist for Magasinet Reiselyst, a leading Norwegian travel magazine. It …
Jul 11
In March we visited Bonaire XL, a company that rents villas on Bonaire. Over 20 travel agents joined in the program we presented at the BonaireXL office in Bergen. We taught them everything about Bonaire including the latest island news and developments. Of course we also invited them to test their Bonaire knowledge by participate …
Jul 11
TCB Europe is approaching resellers in the Europe market actively. Earlier this year we were at the ITB and the coming period we are approaching existing and new resellers to cooperate with us, or further intensify our present cooperation. That’s why we are developing a tool for tour operators where they can indicate which services …