Category Archive: TCB Europe

Jul 05

Reserve your place at the Spring 2017 Trade Fairs

BonaireBril

TCB has established the conditions for participating in the various European Trade Fairs in the Spring of 2017, such as: Vakantiebeurs 10-15 January 2017 BOOT 21-29 January 2017 DuikVaker Houten 4-5 February 2017 ITB Berlin 8-12 March 2017   If you are interested in taking part in one or more trade fairs, please send an …

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Jul 05

Lots of PR for Bonaire in Europe

Volkskrant-1

The Bonaire PR machine is running in overdrive. In April, May and June, several new articles were published in the context of the year-round campaigns agreed upon with Vogue, Margriet and Duiken magazines. A great article also appeared in de Volkskrant in June, together they’re good for a reach of 17 million contacts. A number of …

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Jul 05

Leading dive magazines visit Bonaire

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The countless dive possibilities on Bonaire have also been in the spotlight this year.  Various leading dive magazines from the Netherlands, Belgium and France visited our island these past months. Onderwatersport, the membership magazine of the Netherlands Underwater Sport Federation, visited Bonaire in April and will be publishing its editorial articles shortly. Hippocampus, the membership …

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Jul 05

Spotlight on 80 years of KLM & Bonaire

KLM_5dagenvoordeel

It was 80 years ago in May that KLM started flying to Bonaire. That’s why in May 2016 KLM included the island of Bonaire in numerous promotional activities in the Netherlands, such as banners on the KLM homepage and various news bulletins sent to travel agents in the Netherlands. Bonaire was prominently in the spotlight …

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Mar 16

Meridian also popular with travel agents

Meridian

Meridian Travel is a well-known travel platform (online and offline) in the Netherlands. Last November, journalist Nico de Boer went on a press trip to Bonaire with the aim of informing tourists (particularly those in the still strongly growing Dutch leisure market) about this multifaceted island: there is a lot to explore and experience on …

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Mar 16

More tour operators sell Bonaire

It’s important for Bonaire that a sufficient number of good resellers in Europe have Bonaire in their program. Especially when people visit Bonaire for the first time, it is of great importance that they receive good advice from a travel agent. TCB has again updated its entire tour operator database and it’s available to Bonaire …

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Mar 16

Dive market campaign in the Netherlands

Bonaire Quiz

Bonaire is in the spotlight this spring. In the coming months, four leading dive magazines from the Netherlands, Belgium and France will be visiting Bonaire. Duiken magazine, market leader in the Netherlands and Belgium, will be producing new articles in April, as well as short video clips, so-called “vlogs”. These will also be used in …

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Mar 16

Beautiful Bonaire in Vogue campaign

Vogue

TCB has entered into a collaboration with Vogue Netherlands in order to actively pursue the upper segment of the leisure market in the Netherlands. Vogue was so enthusiastic about the collaboration that the magazine decided to send an international production team to Bonaire and to book the Dutch top model Romee Strijd for the production. …

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Mar 16

Bonaire promotion in 1,000 supermarkets

Chio

TCB-Europe is developing one or two retail promotions in collaboration with a well-known brand or retailer, aimed at the Dutch leisure tourist. A nationwide promotion with the brand CHIO is being organized in 1000+ supermarkets in the Netherlands this coming winter. CHIO is market leader in its category and has communicated a prize contest on …

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Mar 16

European Trade shows

Bonaire Square

Duikvaker Bonaire was well represented at the Duikvaker trade show in February. A Bonaire Square was built in collaboration with the private sector. The Bonaire Square visitors had the opportunity to enjoy a Bonairean beverage. On the Saturday, prizes were awarded to the winners of the Bonaire contest in Duiken magazine. During the trade show …

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Nov 16

Bonaire Hosting Partner Press Workshops CTO

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On October 27, TCB-Europe was the hosting partner for the CTO press workshops at their office in Haarlem. More than 40 journalists attended the yearly press event of the Caribbean Tourism Organization. They were welcomed with a special Cadushy Bonaire cocktail and TCB-Europe was given the opportunity to give an update about the latest news and developments concerning Bonaire’s …

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Nov 16

Bonaire was Present at Caribbean Latin event

On October 30th, 2015 TCB-Europe participated in the third edition of the Caribbean and Latin Workshops in Utrecht. This annual event is organized for travel agents in the Dutch Market and more than 100 travel agents were expected to attend. In short sessions and groups, we presented information about the destination and included key selling points.

Nov 16

Bonaire to Be Vlog Partner with Dutch Magazine Duiken

Next year, Bonaire is scheduled to be the Vlog Partner with Duiken, one of the leading Dutch dive publications. The partnership includes, video blogs dedicated to Bonaire and short vlogs to promote social media for both Duiken and Tourism Corporation Bonaire; also included is a series of published articles and a media visit tentatively set …

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Nov 16

Preparations for the shows in Europe

Duikbril

Preparations are underway for the upcoming shows in Europe. We’ll start the year off with Vakantiebeurs on January 12 -18, 2016 in Utrecht. Bonaire will be located in the Caribbean Pavilion.  As in previous years, the Trade-day on January 12 will be an important day for us as we will award the Bonaire promotion prize …

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Nov 16

“So Bonaire” Reaches Almost 1000 Travel Agents

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In early August, TCB-Europe initiated an e-learning campaign for the Dutch travel industry. Almost 1000 travel agents participated in the campaign and 6 agents attended the final activity for the travel agents at ‘De Smaak van Bonaire’. Well-known Dutch TV presenter, Jack Spijkerman, held the attention of the crowd until the winning travel agent was …

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Nov 16

Smaak van Bonaire Generates Attention in the Dutch Market

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The networking event ‘De Smaak van Bonaire’ (Taste of Bonaire) was a great success. It was held on September 10 at ‘Spice Beach Club” at Scheveningen. De Smaak van Bonaire and over 75 business partners visited. This event is organized every two years by TCB and is in cooperation with BONHATA and the tourism industry. …

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Jul 01

Bonaire Behind the Scenes published in “VROUW”, insert of De Telegraaf

Magazine “VROUW”, the weekly insert in De Telegraaf (Dutch newspaper), is going to publish the “behind the scenes” from their fashion press trip earlier this year to Bonaire. During this trip they made several fashion photo-shoots and reports, which are published during the year. They stayed at Harbour Village, but also visited several other beautiful …

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Jul 01

Bonaire windsurfers participating in Ronde van Texel

Ronde van Texel

Two of the Bonaire windsurfing pro’s, Taty Frans and Amado Vrieswijk, participated in the “Ronde van Texel” last month. This race event of 100 kilometers around the Dutch island of Texel, is an interesting contest with several well-known participants, like Olympic champion Dorian van Rijsselberghe. Unfortunately Amado had to quit the race due to equipment …

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Jul 01

Bonaire travel agent & dive shop mini campaign

Solar campaign

As a small island, we need to work close together with our partners. Because of that, TCB Europe launched two mini campaigns in June. One of the campaigns was for all of the travel agents in our database; and the other was for all of the dive operators, dive shops and diving schools in the …

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Jul 01

Press trips work in progress

At this moment TCB-EU is preparing several press trips to Bonaire for Fall travel. The trips are planned during this period because this is the low season, and most partners on Bonaire are able to sponsor the trips (accommodation, car rental, activities and tours). We have limited possibilities for these press trips, but we invite …

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Jul 01

Save the date: B2B Event “Smaak van Bonaire”

Once every two years TCB Europe organizes “De Smaak van Bonaire.” This networking event is the place to be to talk to Bonaire partners in the Netherlands about what’s happening in Bonaire. Partners from all kinds of private sectors attend including tourism partners (airlines and tour operators), investors, partners from the dive industry, and politicians …

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Apr 07

Dutch TV Show “Droomhuis Gezocht!” to Bonaire

droomhuis-gezocht

Last year, TCB organized a press trip for the Dutch TV Program Droomhuis Gezocht! to visit Bonaire. On February 23, 2015, the show aired and reached 1.9 million viewers. We would like to thank the following partners for supporting this press trip: Plaza Resort Bonaire, Rancho Washikemba, Cadushy Distillery and many others. This episode can …

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Apr 07

Bonaire coverage in Dutch Magazine Holland Glorie

Hollands Glorie

Last year, TCB organized a press trip for Hollands Glorie to visit Bonaire. The magazine is distributed 5 times per year, has a circulation of 50,000 and a readership of 165,000. The publication targets high-end individuals between 31 and 65 years old (mostly women) whose interests are travel, culture, gastronomy, fashion and lifestyle. The article …

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Apr 07

Zoover award 2015

Zoover Award

During the trade day of the Vakantiebeurs, Bonaire was awarded the Zoover Award for being
the best holiday destination outside of Europe. The award was presented by the largest travel website in the Netherlands. Collectively, we can all be proud recipients of this award and we share it with Bonaire’s private sector and all tourism partners.

Apr 07

Successful shows in Europe

VAKANTIEBEURS 4

The first quarter of the year is always a busy period for TCB in the European Market. Traditionally, in these months, we participate in several trade and consumer shows in The Netherlands and in Germany. Vakantiebeurs Utrecht The New Year started with Vakantiebeurs in Utrecht, which was held from January 13-18, 2015. TCB exhibited in …

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