Category Archive: TCB South America

Jul 05

Are you following us on Facebook and Instagram “TURISMO BONAIRE”?

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The invitation to the fans to know Bonaire is permanent through our new platform Turismo Bonaire.  With beautiful advertising pieces and educational content, TCB-LA communicates with our audience in Latin America in Spanish and Portuguese on Facebook and Instagram. In July, Turismo Bonaire will be highlighting very popular people on Bonaire to let our fans meet them. This will …

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Jul 05

Bonaire FB ad campaign in the occasion of ESCAPATE ABC Fair

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From June 6 to 12, Bonaire FB ad campaign was directed to the Colombian market: 50% in Medellin and 50% in the cities of Cali, Barranquilla and Bogota obtaining the following results: It ended with 345 new Fans, an interesting interaction of 8720 and an effective indicator of 3,62%. From the three ads posted below, …

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Jul 05

Bonaire actively promoted in the Colombia market

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The first edition of Escapate ABC Fair took place between June 10th to June 12th, at luxurious El Tesoro shopping mall in Medellin. The strategic main sponsors were Insel Air and UltraViajes/DestinoJet.com. UltraViajes is an operator with a miles plan alliance with BanColombia (one of the largest bank in the country), MasterCard, El Tiempo Newspaper …

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Jul 05

Non-stop flights Venezuela-Bonaire promoted at AVAVIT

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The 25th edition of Avavit trade show, took place on May 31st and June 1st at Eurobuilding Hotel in Caracas. The B2B leisure show gathered personalities of the tourism industry. The Minister of Tourism in Venezuela officially opened the event and visited the Bonaire booth. The tourism fair was the platform for Bonaire to announce the strategic …

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Mar 16

NAUI highlights Tech diving in Bonaire

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An amazing press release on tech dive which also highlighted Bonaire on its front page was published in the 45th edition of Brazilian Divemag. This was as a result of the recent visit of NAUI Team visiting the island. The complete thirty-three (33) pages report delighted Brazilians increasing their interest to discover Bonaire as their …

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Mar 16

Bonaire Photo Contest growing in popularity

The Bonaire Photo Contest ended successfully in its second edition with 705 photos participating. The eight winning photos were selected by International and local judges in Bonaire. The photo contest had winners from: Brazil, Holland, Austria, United States, Venezuela and Costa Rica. Also a special recognition was given to photographer Jeffrey Stamer from United States. He had …

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Mar 16

Market Focus in the Region

Bonaire stays active in the Brazilian market through the marketing activities of: advertising campaigns in Divemag digital magazine, which is a very popular magazine among active divers (200,000) and participation at main dive show Padi Dive Festival, this year taking place at Sao Paulo Expo Center from October 6th to the 10th. The Sales Blitz in …

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Mar 16

TCB-Latin America continues with efforts in achieving improvements in airlift

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TCB-Latin America will focus its marketing strategy in the year 2016 in the markets of Colombia, Venezuela and Brazil. Airlift opportunities expanded for Colombia and Venezuela with Sundance Air offering non-stop charter flights between Bonaire and Venezuela; this will re-activate the leisure and corporate market. With Avior/Tiara Air strategic alliance plan offering inter island services, …

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Nov 16

Tiempo de Fondo Argentina reporting Karol Meyer in Bonaire!

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The Argentina dive magazine August 2015 edition highlighted Free Diving Bonaire event by Karol Meyer. With a three page report under the title “Apnea Total” the article was dedicated to the famous freediver Karol Meyer (www.karolmeyer.com) who has – amongst conquests – several recognitions and World records.  Click on www.revistatdf.com to enjoy the report.  Groups from Argentina are discovering …

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Nov 16

Bonaire Photo Contest II Edition!

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Launched in July, the Bonaire Photo Contest is an attractive event that maintains much exposure for Bonaire in Latin America.  The contest is actively promoted in Brazil, Colombia, Venezuela, Argentina and Mexico. This second edition is running successfully in Spanish-Portuguese and now English, and invites past and new visitors of Bonaire around the world to …

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Nov 16

NEW BONAIRE PORTUGUESE SPANISH BOOKLET LAUNCHED!

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We are proud to present our new edition of Bonaire bilingual brochure 2015. The booklet is a great initiative of TCB-Latin America now reaching its fifth edition. Take a look at its beautiful front page.  Isn’t it eye catching? 11,000 booklets in total were printed in Brazil and Colombia. It will be available in digital …

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Nov 16

BONAIRE THE NEW TECH DIVE DESTINATION!

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As result of the recent visit of Naui Tec Team last June in Bonaire, the Brazilian Divemag magazine published a very special press release dedicated to tech dive in Bonaire. The 33 page article was published in the 45th edition of the magazine. The article featured Bonaire as the next tech dive destination for Brazilians. To read …

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Nov 16

MEXICO: EXPO BUCEO –DF

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A Bonaire delegation comprised of Yasmin Perez, Representative of TCB-Latin America, Eden Beach Resort and SunRentals attended the Expo-Buceo Mexico, which took place October 10 – 11, 2015.The Bonaire booth was conveniently located next to the PADI booth. Throughout the Show, Bonaire conducted sales meetings to dive centers. As a result of attending the Show, …

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Nov 16

BONAIRE SHOWS A STRONG PRESENCE AT PADI DIVE FESTIVAL

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As an innovative strategy, TCB-Latin America participated in the PADI 2015 DIVE FESTIVAL, which took place in partnership with the Sao Paulo Boat Show. The Festival was held October 1 -6, 2015, at the Transamerica Expo Center in Sao Paulo. The Bonaire booth attracted high level consumers, who requested information of Bonaire, which is known …

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Jul 01

Press Releases

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Sao Paulo – Brasil  Estadão Newspaper   TCB-LA is pleased to announce that the prestigious ESTADÃO DE S. PAULO, published a special report on Bonaire entitled BONAIRE POESIA SUBMERSO, on the front page of their Travel section. Estadão is the third largest newspaper in Brazil and the oldest with more than 240.000 copies.   Its tourism …

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Jul 01

Coming soon…Bonaire Photocontest 2015 !

TCB-LA is extremely proud of the results for the 2014 Bonaire Photo Contest edition. For the second half of 2015, TCB-LA will launch their second photo contest. The contest is eligible for amateur and professional photographers in the world who have visited Bonaire in the last three years. Follow the new Bonaire Photo Contest edition …

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Jul 01

Launching new edition Bonaire brochure for Latin America

Produced in Spanish and Portuguese, the 32 page booklet comes beautifully designed with attractive pictures, general information for visitors, as well all the activities offered on Bonaire. Scuba diving will be highlighted in central pages accompanied by colourful pictures.  11,000 brochures will be printed, distributing 5,000 only in Brazil, while 6,000 in the rest of the region, specifically Colombia. …

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Jul 01

NAUI TEC Team project – Bonaire June 24th to July 03rd

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NAUITEC will showcase and promote Bonaire as a top tech dive destination. Educative videos will be created and press releases will be distributed to the dive media in Brazil, Argentina and Mexico. The objective of the project is to place Bonaire as one of the top dive tech destinations in the world. Additional information will …

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Jul 01

Freediver Carlos Coste attempting to break a new World Record! DeepSea Challenge Bonaire June 17-27, 2015

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June 21 (Sunday): World Record Attempt #1 by Carlos Coste  Stayed at +/- 70 meters as safety diver for Carlos’ attempt to break the world record VWT-free diving. He did not succeed on this first attempt, but still did a formidable 123 meters.  TCB-LA would like to thank Carlos for selecting Bonaire as the ideal …

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Jul 01

“Now is Tourism at Avavit Trade Show “ – Venezuela June 09th and 10th, 2015

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The Tamanaco Intercontinental Hotel, hosted the XXIV edition of the AVAVIT trade show. Personalities of the tourism industry of Venezuela gathered during the two days show to meet with the different destinations that exhibited at this elite leisure show. Once again, Bonaire exhibited at the Show. The Bonaire delegation was comprised of representatives from the Divi …

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Jul 01

Bonaire visits World Travel Market Brazil !!

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TCB-LA’s recent visit to World Travel Market (WTM) was very positive. The B2B trade show with a professional platform allowed Bonaire to meet and conduct business with important tour operators. With previous appointments on the agenda, TCB-LA met with them at BRAZTOA’s (Brazilian Tour Operators association) Pavilion. The tour operators received the WTM Special from …

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Jul 01

Sundance Air Venezuela charter flights to Bonaire

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On Thursday May 28th, Bonaire Welcomed Sundance Air Venezuela on island. The airline planned a one day fam trip inviting the most important dive centers in Venezuela.  The objective of the airline is to secure regular flights to Bonaire with a fleet Jetstream capacity of 19 seats. Arturo Barrios owner of Bonaire Hydrotest & Maintenance BV (www.bhmbv.com), is …

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Jul 01

Insel Air Announces New Brazil Route

Insel Air is offering two weekly flights between Manaus and Aruba, making it convenient to fly to Bonaire. Insel Air also announced as of July 3rd, they will start bi-weekly direct flights from Curacao.   During World Travel Market Brazil – last April 22nd to the 24th  Insel Air promoted actively its new services among …

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Apr 07

Winner 1st Edition Bonaire Photo Contest

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TCB-LA  is pleased to announce the winners of the Bonaire Photo Contest 1st edition. Three of the winners are from Brazil; two from Venezuela and one from Argentina. All of the images were captured during their travels to Bonaire in 2014. 1st place Underwater  – Daniela Franco Rossi, Brazil Eco-Adventure –  Augusto Cruz, Brazil Island …

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Apr 07

Espacio Profundo, Mexico

The Bonaire Photo Contest is featured on the COVER of the February digital edition of Espacio Profundo Mexico. The winning photo of the contest is showcased on the cover. The beautiful underwater image was photographed by Daniela Franco Rossi from Curtiba Brazil. An eight page spread highlights the Bonaire Photo Contest, and includes images that …

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