Category Archive: TCB North America

Oct 22

Bonaire attends World’s Routes

Mr. Burney el Hage, Commissioner of Tourism and Economic Development and Ms. Candice Kimmel of TCB-NA represented Bonaire at the 19th World Route Development Forum on October 5-8, 2013, held at the Las Vegas Convention Center.   World Routes is the world’s largest forum for airlines, airports and destinations to engage. It provides the opportunity …

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Aug 22

WOUNDED WARRIORS RETURN TO BONAIRE FOR THE 8TH CONSECUTIVE YEAR

TCB-NA has secured a very special group of individuals to visit Bonaire. During the week of August 17 – 24, 2013, 12 members of the U.S. military who have sustained severe injuries traveled to Bonaire for scuba diving for rehabilitation and recreation. Representatives from the Diving Equipment & Marketing Association’s (DEMA) Be A Diver Program, …

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Aug 22

JOURNALISTS DIVE INTO BONAIRE

TCB-NA recently hosted their U.S. group press trip to Bonaire on Saturday, July 20 – Saturday, July 27, 2013. The theme of the press trip focused on diving, and hiding three of the 10 DiveCaches that will be part of the Diving For Bonaire Treasure Challenge. All of the journalists are certified divers and on …

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Aug 22

MEDIA BUZZES ABOUT BONAIRE!

AFAR Magazine (Circulation: 900,000) Bonaire took the spotlight in Wanderlust section on AFAR’s website. Entitled the “The Beauty of Bonaire,” AFAR Ambassador Ashley Castle, describes Bonaire as a special place that is dedicated to practicing eco preservation, making the diving some of the best in the world. Her story is made up of 12 short …

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Aug 22

Summer Sellabration Program Results Dubbed “Awesome” by United Airlines Executive

When asked to comment on the success of the Summer Sellabration promotion launched to fill the United flight from Houston to Bonaire during the month of September, Javier Alija of United Airlines Latin America Network Planning said, “you guys are doing an awesome job and the flight is booking very well!” With two weeks to …

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Jul 11

TCB North America | Diving for Bonaire Treasure Challenge

As a result of Bonaire’s longstanding relationship with DEMA and its being the first Caribbean island to participate in DiveCaching, Bonaire has been selected by DEMA for their upcoming DiveCaching promotion! The promotion consists of creating an international DiveCaching event to support DEMA’s efforts to build a DiveCaching network at an international destination. DiveCaching is …

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Jul 11

TCB North America | Bonaire takes the spotlight

Sport Diver Magazine (Circulation 175,000) Bonaire is one of the COVER STORIES for the July issue of Sport Diver magazine. This placement is a direct result of Editor Rebecca Strauss’ press visit to Bonaire in March 2013. Entitled “Easy Does it,” this eight-page spread highlights Strauss’ weeklong visit and diving as many of Bonaire’s 86 dive …

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Jul 11

TCB North Amercia | Look who’s coming to Bonaire!

TCB-NA is hosting their US group press trip to Bonaire on Saturday, July 20 – Saturday, July 27, 2013. The theme of the press trip is on diving, and the Diving For Bonaire Treasure Challenge. Adams Unlimited has secured top US media to participate in the escorted press trip that week and they are: Ashley …

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Jul 11

TCB North America | September Savings “Sellabration”

On May 1st, TCB-NA introduced the “Bonaire September Savings Sellabration” promotion to support United’s September Houston flight. A variety of tactics were employed to launch this concentrated, geo-targeted, digital and print marketing and PR program. A branding portfolio was created for the promotion which included, “Bonaire September Savings Sellabration” logo, templates for flyers, postcards, eNewsletters, …

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Jul 11

TCB North America | BNMP Nominated for the 8th Wonder of the World

TCB-NA is pleased to report that the Bonaire National Marine Park was entered into Virtualtourist.com’s “8th Wonder of the World” contest. Bonaire’s submission is one of more than 200 and we have been encouraging people to show their BNMP pride and to vote every day. The landmark with the most votes will be featured in …

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Jul 11

TCB North America | Bonaire-Be A Diver Wounded Warrior Scuba Certification Week

Next month, a group of wounded warriors and their families will call Bonaire and Captain Don’s Habitat “home”. The group will be scuba diving for rehabilitation and recreation from August 17-24, 2013. Plans are underway to create an exciting itinerary and to show them the very best of Bonaire. This will be our 8th year …

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