Category Archive: TCB North America

Apr 07

Savor the flavor during Bonaire cuisine month!

Leveraging the trend of culinary tourism, and to further enrich Bonaire’s visitors’ overall experience, TCB-NA has announced its Bonaire Cuisine Month program, which is slated to run the entire month of May 2015. The program was designed to showcase the varied selections of culinary treasures that Bonaire proudly offers its visitors, while supporting local businesses …

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Apr 07

Media Buzz about Bonaire!

USAToday.com (Unique Monthly Views [UMV]: 16,967,718) Bonaire was featured in the January 13, online edition USA Today. Entitled “10 Beaches to Visit in January,” the beaches in Washington Slagbaai National Park are highlighted as the perfect beach to visit for getting some R&R. A photo of Washington Slagbaai National Park is accompanied in the article. …

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Dec 17

Bonaire delegation reports positive outcome from World Routes

The Annual World Routes Conference which took place September 20-23, 2014 in Chicago, Illinois was a successful event for Bonaire! The Bonaire delegation, headed by Commissioner of Tourism Edsel Winklaar, included Ethsel Pieternella, Director of Tourism, and Candice Adams Kimmel, the TCB Representative in North America, held substantive discussions with the largest number of carriers …

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Dec 17

Bonaire leaves its footprint in Las Vegas community

This year at DEMA Show, the Bonaire Pavilion exhibitors decided to take their conservation practices to another level. Rather than discarding the chairs, tables, cabinets and other items including plants and a printer, the members of the Pavilion donated their materials they used to four local charities post DEMA Show. The charitable organizations that received …

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Dec 17

Bonaire Rocks Dema Show 2014

As a fun way to drive traffic to the Bonaire Pavilion during DEMA Show, TCB-NA launched their Bonaire Rocks DEMA Show contest. The contest served as one of TCB’s marketing tools for the Show that leveraged Bonaire’s scuba diving product by building awareness around the island’s signature rocks that are placed around the island to …

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Dec 17

Bonaire stands out at DEMA Show 2014

From November 19 -22, 2014, a delegation from Bonaire participated again in the 37th Annual DEMA Show. This year the Show was held at the Las Vegas Convention Center in Las Vegas, LV. The Bonaire delegation headed by Ethsel Pieternella, Director of Tourism included Malinda Hassell, Marketing Supervisor, TCB-HQ, Mr. Rolando Marin, TCB-HQ, Ms. Yasmin …

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Dec 17

Bonaire “fakecation”

Continuing our efforts to promote the new Delta Friday flight to Bonaire, TCB-NA launched the Turn Your Bonaire Fakecation Into a Realcation, October 7, 2014. The sweepstakes was open to contestants October 7 – November 10, 2014. To enter, contestants had to create a Fakecation picture that included a photo of Bonaire’s scenery, and a …

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Dec 17

Media Buzz about Bonaire!

LA Travel Magazine (Circulation: 50,000 per issue) Bonaire was featured in the Fall 2014 issue of LA Travel Magazine. Entitled “Nothing Beats Bonaire,” the article describes Bonaire as one of the best scuba diving destinations, and highlights its on-island adventures including windsurfing, horseback riding, caving and more. To read this article click here. This placement …

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Jun 12

BONAIRE sparkles at CTO Media Marketplace during #CWNY14

Bonaire Sparkles at CTO Media Marketplace during #CWNY14 Bonaire was a popular destination during the Media Marketplace event on Thursday, June 5. Many journalists stopped by our booth to hear the latest news on island, (or so we thought). Many also crowded around the table to enter to win one of the prizes from our …

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Jun 12

BONAIRE participates in CTO’S “CARIBBEAN WEEK” in New York (#CWNY14)

Bonaire Participates in CTO’s “Caribbean Week” in New York (#CWNY14) This year’s #CWNY14 took place June 1-5 and in addition to raising awareness for the destination, Bonaire was represented at seminars, meetings and networking events throughout the week that focused on the advancement of tourism. Among these were a CTO Board of Directors Meeting, a …

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Jun 12

BONAIRE hosts the Scuba Diver Girls and concludes the Diving for Bonaire Treasure Challenge

TCB and a variety of tourism stakeholders hosted the Scuba Diver Girls on a press visit, May 17-24, 2014. The Scuba Diver Girls were on assignment to blog and post on their social media accounts about their experience on Bonaire, and the results of the Diving For Bonaire Treasure Challenge. The Scuba Diver Girls is …

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Jun 12

TCB hosts DEMA’S executive Director for New Business Acquisition Seminar

TCB hosted Tom Ingram, Executive Director of DEMA, for a seminar on one of DEMA’s newest marketing tools, the AnySite Marketing Information System from Pitney Bowes. The seminar, held at Captain Don’s Habitat Conference Room on May 22, 2014, brought together a mix of Bonaire hoteliers and dive retailers to learn how to use the …

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Jun 12

Be a part of Bonaire’s Fall Festival; DIVE-DINE-DISCOVER

We are certain that you’ve heard the news that Delta Air Lines has increased its weekly service from Atlanta to Bonaire starting Friday, August 22nd, with the arrival of the second Delta flight providing a Friday-Saturday pattern for the fall and early winter. The schedule will be the same as on Saturday:       …

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Jun 12

Media Buzz about Bonaire!

USAToday.com (Unique Monthly Views [UMV]: 16,967,518) Cadushy’s Rom Rincon is named as one of the BEST Caribbean rums in a recent USAToday.com article. Entitled “Caribbean Rums Infuse Island Getaways,” Rom Rincon is highlighted as spicy rum infused with a local herb similar to basil. A photo of the Cadushy Distillery accompanies the write-up. To read …

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Feb 06

Media highlights

Caribbean Journal (Circulation: 85,000) Bonaire was featured in Caribbean Journal in two separate stories this month. Both placements were a direct result of Editor Alex Britell, visiting Bonaire on a TCB sponsored press trip to Bonaire in February 2013.   Bonaire’s Buddy Dive      Resort’s Ingridients Restaurant      was featured in the January 26 issue …

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Feb 06

Bonaire Becomes an #InstaHit on Instagram

To kick off the New Year, TCB-NA launched the official Instagram account for Tourism Corporation Bonaire. Found under the username @BonaireTourism, the account aims to engage past and potential visitors by posting daily images of the island. In less than one month, @BonaireTourism already has over 200 followers! The number of followers will continue to …

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Feb 06

Bonaire Front and Center at the Be A Diver Pool Tour

As the title sponsor for DEMA’s largest and most recognized diver acquisition and awareness program, the Be A Diver Pool, Bonaire makes a big impact at all of the scheduled shows. The Be A Diver Pool introduces people to the sport of scuba diving, giving them the opportunity to try the sport on-site, and also …

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Dec 10

Treasure Awaits You In Bonaire! Play the Diving For Bonaire Treasure Challenge

The hunt is on to find underwater treasure hidden in Bonaire. The Diving For Bonaire Treasure Challenge was officially launched November 6th at DEMA Show in Orlando, Florida. The objective of the Challenge is to find five of the 10 DiveCaches that have been placed at various dive sites around Bonaire. Divers who find five …

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Dec 10

Media Buzz

USAToday.com (UMV: 16,977,518) Bonaire was featured in the November 25th issue of USA Today’s newsletter! Entitled “Five Best Places to Dive, Snorkel in the Caribbean,” writer Timothy O’Keefe names Bonaire one of the top five places for divers/snorkelers to find easy entry, clear water, healthy corals and lots of marine life. Bonaire is profiled for …

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Dec 10

Bonaire attends DEMA Show 2013

From November 6-9, 2013, a delegation from Bonaire led by Mr. Ethsel Pieternella, Director of TCB, participated in the 36th Annual DEMA Show. This year DEMA Show was held at the Orange County Convention Center in Orlando, Florida. Over the course of the four-day event, thousands of Show attendees including, dive industry professionals and members …

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Dec 10

Social Media

TCB-NY is pleased to share what’s happening on the social media scene for Bonaire as we continue to post information on its interactive fan pages on top social network sites; Twitter and Facebook. Bonaire’s Facebook fan page has over 14,225 fans, and over 4,775 followers on Twitter!   The social sites are utilized to keep …

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Oct 22

NEW VISUALS FOR THE BE A DIVER POOL TOUR UNVEILED AT DEMA SHOW 2013

Eye-catching Bonaire banners are in production and will be unveiled at the Show. The new Be A Diver Bonaire pool banners will follow the branding of the destination at the DEMA Show which is the signature Bonaire, “Diver’s Paradise”, license plate. Since the pool is closely associated with DEMA, the Bonaire license plate was maintained …

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Oct 22

“SCRATCH N DIVE” YOUR WAY TO BONAIRE: ONLY AT DEMA SHOW 2013

 In our continuing efforts to showcase Bonaire’s dive product and varied topside activities at this year’s DEMA Show, November 6-9, in Orlando, FL, TCB-NA created a promotion that will help drive traffic to the Bonaire Pavilion during the Show and engage the audience at large.   The Scratch N Dive contest will be available to …

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Oct 22

#ashtag with Bonaire on Instagram!

To kick off the New Year 2014, TCB-NA will be launching Bonaire’s newest social media page on the popular social network Instagram. Instagram is a fun way to share your life and engage people through a series of pictures. It has become one of the fastest growing social networks with more than 130 million users, …

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Oct 22

Media Buzzes about Bonaire!

USAToday.com  (Unique Monthly Views [UMV]: 16,967,518) Bonaire was featured in the September 28 issue of USAToday.com. Entitled “Top Three Ports For Snorkeling, Scuba Diving,” Bonaire’s cruise port is mentioned for offering attractions both above and beneath the surface. The island is highlighted for being a top choice to visit in the summer as it’s below …

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