Category Archive: TCB North America

Jul 05

TripAdvisor 2016 Premium Destination Partnership Program

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In January 2015, TCB-NA launched their first Tourism Bonaire Sponsorship and Co-op Advertising Program with TripAdvisor, the world’s largest travel website with over 350 million reviews and 103+ million members.                   In January 2016, the new, annual program with TripAdvisor was rolled out. Renamed The Premium Destination …

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Jul 05

TCB-North America Hosts U.S. Journalists during the 2nd Annual Bonaire Cuisine Month

As part of the Bonaire Cuisine Month program, TCB-North America and a variety of tourism stakeholders hosted a group of three top cuisine travel writers/social media influencers on a press visit to the island, May 13-18, 2016. Participants of the group included freelancers Kristen Kent with the Toronto Star, Grace Lentini with About.com Caribbean and …

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Jul 05

Introducing the Bonaire Villa Collection

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TCB-North America launched their newest program this spring, the Bonaire Villa Collection. Featuring the finest villas on Bonaire, the Collection signals that Bonaire has a luxury product to offer the most discerning visitor, who often defines luxury not only in terms of a quality accommodation, but in terms of authentic, curated experiences and personalized preferences …

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Jul 05

Bonaire one of TripAdvisor Travelers’ Choice winners

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Tourism Corporation Bonaire is also proud to announce that Bonaire was awarded one of the top 10 destinations in the Caribbean by travelers around the world on TripAdvisor. TripAdvisor Travelers’ Choice winners are based on the millions of valuable reviews and opinions on TripAdvisor from travelers around the world.  The Travelers’ Choice award-winners were determined …

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Jul 05

Media Buzz About Bonaire

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Conde Nast Traveler: 4.8 million unique monthly visitors (UMV) Entitled “10 Best Places for Bachelor and Bachelorette Parties,” Bonaire is listed as one of the top 10 places in the world to host a bachelor bachelorette party. The articles showcases Bonaire as being the ideal Caribbean destination as it offers the spirit of the Caribbean …

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Mar 18

Bonaire will receive second non-stop flight from Newark

Tourism Corporation Bonaire (TCB) is pleased to announce that starting June 12, 2016 United Airlines will offer a second non-stop flight from Newark to Bonaire every Sunday. The southbound Bonaire flight will depart Newark International Airport (EWR) on Sunday at 9:00am, arriving in Bonaire International Airport (BON) at 1:45pm. The northbound return flight will depart BON at 2:45pm, and arrive at …

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Mar 16

BonaireTourism’s Social Media Pages Continue to Grow

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January was the first official month that all of Bonaire Tourism’s social media accounts were redesigned to promote and grow only the North American market and all posts were in English. Our colleagues at TCB-Europe and TCB-South America established their own social media accounts and in their own respective languages. BonaireTourism’s Facebook, Twitter and Instagram …

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Mar 16

Media Buzzes About Bonaire

USAToday.com (16,967,518 unique monthly viewership [UVM]) Bonaire’s Carnival was listed as one of “The 10 Best Carnivals in the Caribbean,” by USAToday.com. The article describes Bonaire’s Carnival season as a family-friendly affair, and highlights a variety of the festivities that take place during the celebration including the children’s parade, kid’s festival and the crowning event …

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Mar 16

TCB-North America’s 2016 Marketing Plan Overview

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This year, TCB-North America will be focusing on driving customer demand in the Atlanta and Newark gateway markets to support additional airlift from Delta Airlines and United Airlines. Plans are underway to maximize today’s ability and technology to use demographic and behavioral data to specifically target the desired customers and leverage the current trend toward …

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Nov 25

BONAIRE STANDS OUT AT DEMA SHOW 2015

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On November 4-7, 2015, Tourism Corporation Bonaire was respresented by Malinda Hassell, Marketing Manager of TCB-Headquarters, TCB-North America representatives Candice Kimmel and Marie Rosa and TCB-South America representative Yasmin Perez at the 39th Annual DEMA Show. The Show was held at the Orange County Convention Center in Orlando, Florida. Over the course of the four-day …

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Nov 16

BONAIRE’S CAMPAIGN ON TRIPADVISOR GOING STRONG!

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This year, for the first time, TCB-North America offered a Tourism Sponsorship Page and Coop Advertising Program with TripAdvisor, the world’s largest travel site. So far this year, TripAdvisor is delivering big for Bonaire! Bonaire’s overall click-through-rate (CTR) has been .18%, which is more than twice the industry average of .08%, (as per the Google …

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Nov 16

BONAIRE MAKES A SPLASH IN HOUSTON AT THE BE A DIVER POOL

As the title sponsor for DEMA’s largest and most recognized diver acquisition and awareness program, the Be A Diver Pool, Bonaire continues to make a big impact at all of the consumer shows here the Pool has exhibited. Bonaire’s branding and signage were highly visible while the Be A Diver Pool exhibited at the Houston …

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Nov 16

BONAIRE SEES ‘VALUE’ IN BONAIRE FALL FESTIVAL TWITTER CAMPAIGN

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TCB-North America created a highly targeted advertising campaign on social media to promote the 2nd Annual Bonaire Fall Festival. Introduced as a pilot program, the Twitter ad campaign and contest were launched to kick off the fall festival of values and were in place for the first month. The audience for the contest was customized …

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Nov 16

MEDIA BUZZ ABOUT BONAIRE!

Conde Nast Traveler (Audience: 3,316,000) Bonaire was featured in the September issue of Conde Nast Traveler. Entitled “12 Ways to Enjoy an Endless Summer,” Bonaire is highlighted as one of the 12 destinations in the world where you can enjoy summer year-round. Bonaire is highlighted for its peaceful, turquoise waters outside the hurricane belt. Divi …

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Jul 01

BONAIRE CELEBRATES 10th ANNIVERSARY OF WOUNDED WARRIORS BONAIRE

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TCB and the island of Bonaire are gearing up to host their Annual Wounded Warriors Bonaire Week. The dates for this year’s trip are August 15 – 22, 2015. 2015 marks the 10th Anniversary that the island comes together to welcome U.S. veterans and their families to Bonaire. TCB-NA has created #WWB15 as the official …

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Jul 01

BONAIRE IS READY TO CREATE WAVES AT SECOND HALF OF THE BE A DIVER POOL TOUR

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As the title sponsor for DEMA’s largest and most recognized diver acquisition and awareness program, the Be A Diver Pool, Bonaire continues to make a big impact at all of the consumer shows here the Pool has exhibited. Bonaire’s branding and signage had a strong presence at Travel & Adventure Shows, Boat Shows and aquariums …

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Jul 01

TRAVEL BLOGGERS ‘DIVE IN’ TO BONAIRE THIS MONTH

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TCB-NA will be hosting a dive press trip July 25 – August 1, 2015. The itinerary’s main focus will showcase the variety of dive operators and dive sites Bonaire offers. The group will also participate in an assortment of land activities. TCB-NA has secured top travel bloggers/social media influencers to participate in this escorted press …

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Jul 01

BONAIRE’S TRIPADVISOR CAMPAIGN PROVES TO BE A TOP MARKETING TOOL

In January 2015, Tourism Corporation Bonaire’s North American office launched the first Tourism Sponsorship and Co-op Advertising program with TripAdvisor, the world’s largest travel website with over 200 million reviews and 70+ million members. The Bonaire Homepage on TripAdvisor has native advertising information including photos, videos, links to special promotions, hotel packages and events taking …

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Jul 01

TCB-NA HOSTS U.S. FOOD SOCIAL MEDIA INFLUENCERS GROUP PRESS TRIP AND CONCLUDES BONAIRE CUISINE MONTH

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As part of the Bonaire Cuisine Month program, TCB and a variety of tourism stakeholders hosted a group of four top cuisine influencers on social media on a press visit to the island, May 26-31, 2015. Participants of the group included Stefanie Michaels of AdventureGirl, Kellee Edwards of Kellee Set Go!, Michelle Yam of Michelle …

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Jul 01

MEDIA BUZZ ABOUT BONAIRE!

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Huffington Post (Unique Monthly Views {UMV}: 79 million) Bonaire was featured in the June 9 edition of Huffington Post Travel. Entitled “Bonaire’s Top 10-Must See For Cruisers and Travelers,” Editor Sucheta Rawal highlights the top activities and sights visitors don’t want to miss for both cruise passengers and overnight visitors. This article is a direct …

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Apr 07

Wounded Warriors Bonaire 2015 / 10th Anniversary celebration

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TCB-NA has confirmed that this year’s program will take place on August 15-22. Captain Don’s Habitat has once again offered complimentary accommodations and diving for the warriors and their families and the plans for the week will be unveiled later in the year.  #WWB2015

Apr 07

Bonaire partners with Tripadvisor.com

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This year, TCB-NA launched the first Tourism Sponsorship and Co-op Advertising Program with TripAdvisor, the world’s largest travel website with over 200 million reviews and 70+ million members. The Bonaire Home Page on TripAdvisor holds a wealth of information including photos, videos, links to special promotions, hotel packages and events taking place this year on …

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Apr 07

Travel bloggers “Dive in” to Bonaire this summer

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TCB-NA will be hosting a blogger dive press trip in July. While the itinerary will be geared towards diving, the media will also have the opportunity to meet our dive operators and experience Bonaire’s unique dive product on different levels. From boat to shore diving, from technical to free diving, once our bloggers leave Bonaire, …

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Apr 07

Bonaire makes waves at the be a diver pool tour

Be a diver pool

As the title sponsor for DEMA’s largest and most recognized diver acquisition and awareness program, the Be A Diver Pool, Bonaire has made a big impact at all of the consumer shows where the Pool has excited. The Be A Diver Pool introduces people to the sport of scuba diving, giving them the opportunity to …

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Apr 07

Media scheduled to “EAT THEIR WAY” around Bonaire

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TCB-NA will be hosting a cuisine press trip in May. The itinerary’s main focus will be on Bonaire’s cuisine. TCB has secured top cuisine bloggers/social media influencers to participate in this escorted press trip and they are: Stefanie Michaels, known to legions of fans as “Adventure Girl®,” has carved a unique niche in the world …

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